{"id":73837,"date":"2024-01-09T14:01:00","date_gmt":"2024-01-09T14:01:00","guid":{"rendered":"https:\/\/www.purosautos.com\/?p=62443"},"modified":"2024-01-09T14:01:00","modified_gmt":"2024-01-09T14:01:00","slug":"el-fabricante-de-automoviles-de-lujo-rolls-royce-registra-un-record-de-ventas","status":"publish","type":"post","link":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/2024\/01\/09\/el-fabricante-de-automoviles-de-lujo-rolls-royce-registra-un-record-de-ventas\/","title":{"rendered":"El fabricante de autom\u00f3viles de lujo, Rolls-Royce, registra un r\u00e9cord de ventas"},"content":{"rendered":"

\"\"<\/p>\n

A pesar de los elevados tipos de inter\u00e9s, la incertidumbre geopol\u00edtica y el aumento de los precios en general, el fabricante de autom\u00f3viles de lujo Rolls-Royce Motor Cars (BMWYY) registr\u00f3 un r\u00e9cord de ventas en el 2023, ya que su clientela de alto poder adquisitivo sigui\u00f3 comprando autos a medida.<\/p>\n

La compa\u00f1\u00eda con sede en Goodwood, Inglaterra, inform\u00f3 que vendi\u00f3 6.032 autos a clientes, la mayor cantidad en sus 119 a\u00f1os de historia, a pesar de \u00ablas continuas incertidumbres econ\u00f3micas y la volatilidad del mercado\u00bb, dijo la compa\u00f1\u00eda en un comunicado. Aunque fue un a\u00f1o r\u00e9cord, Rolls solo vendi\u00f3 11 autos m\u00e1s que en el 2022, cuando las ventas aumentaron un saludable 7,8%.<\/p>\n

\"\"
SUV Cullinan<\/figcaption><\/figure>\n

Rolls-Royce dijo que Estados Unidos fue una vez m\u00e1s su mayor mercado individual, seguido de China. Europa, Oriente Medio y las regiones de Asia-Pac\u00edfico tambi\u00e9n registraron ventas r\u00e9cord. Rolls no informa de los resultados geogr\u00e1ficos, aunque en el pasado ha dicho que EE.UU. representa el 35% de las ventas.<\/p>\n

\u00ab2023 ha sido otro a\u00f1o extraordinario para Rolls-Royce, con buenos resultados de ventas en todas las regiones y en toda la cartera de productos\u00bb, declar\u00f3 en un comunicado Chris Brownridge, nuevo CEO de Rolls-Royce. Brownridge sucede en el cargo a Torsten M\u00fcller-\u00d6tv\u00f6s, que se retir\u00f3 a finales de noviembre tras 14 a\u00f1os de mandato.<\/p>\n

\"\"
Ghost<\/figcaption><\/figure>\n

En toda la gama de productos, el SUV Cullinan fue el Rolls-Royce m\u00e1s popular en todo el mundo, seguido del sed\u00e1n Ghost. Rolls dijo que la demanda de todos los modelos \u00absigue siendo excepcionalmente fuerte\u00bb. La empresa declar\u00f3 el a\u00f1o pasado que la cartera de pedidos futuros tambi\u00e9n sigue siendo fuerte, con una edad media de sus compradores cada vez m\u00e1s joven, de 42 a\u00f1os.<\/p>\n

Una gran parte de conseguir compradores m\u00e1s j\u00f3venes implic\u00f3 la introducci\u00f3n de autos m\u00e1s nuevos como los sedanes Ghost y Phantom, as\u00ed como lo que la compa\u00f1\u00eda dijo que es su lanzamiento m\u00e1s importante, el Spectre El\u00e9ctrico. Rolls dijo que las primeras entregas a clientes comenzaron en el cuarto trimestre, y que el coup\u00e9 marcaba su cabeza de playa para conquistar el mercado de los veh\u00edculos el\u00e9ctricos de lujo. Rolls planea ser totalmente el\u00e9ctrica en el 2030.<\/p>\n

\"\"
Spectre<\/figcaption><\/figure>\n

Rolls afirm\u00f3 que el primer Rolls-Royce el\u00e9ctrico de su historia ha despertado un gran inter\u00e9s en todo el mundo y entre los clientes m\u00e1s j\u00f3venes. Es especialmente alentador ver el enorme inter\u00e9s y la demanda de Spectre, lo que respalda la decisi\u00f3n de adoptar una estrategia audaz y \u00abtotalmente el\u00e9ctrica\u00bb para el desarrollo y la producci\u00f3n de futuros modelos\u00bb, declar\u00f3 Brownridge, CEO de Rolls-Royce.<\/p>\n

Rolls tambi\u00e9n ha visto aumentar las ventas y la aceptaci\u00f3n de sus encargos a medida de alto margen, que han sido muy populares entre clientes de EE.UU. y Oriente Medio que prefieren complementos personalizados para sus autos.<\/p>\n

Adem\u00e1s de los encargos a medida, Rolls se ha apoyado en su negocio \u00abcoach-built\u00bb, en el que la empresa construye versiones de edici\u00f3n muy limitada de determinados autos para clientes de toda la vida. El verano pasado, en Pebble Beach, Rolls present\u00f3 su \u00abRose Noire Droptail\u00bb, un espectacular descapotable con la parte trasera barrida y un precio estimado de 25 millones de d\u00f3lares.<\/p>\n\n

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\"\"A pesar de los elevados tipos de inter\u00e9s, la incertidumbre geopol\u00edtica y el aumento de los precios en general, el fabricante de autom\u00f3viles de lujo Rolls-Royce Motor Cars (BMWYY) registr\u00f3 un r\u00e9cord de ventas en el 2023, ya que su clientela de alto poder adquisitivo sigui\u00f3 comprando autos a medida. La compa\u00f1\u00eda con sede en 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