{"id":90285,"date":"2024-02-11T00:30:00","date_gmt":"2024-02-11T00:30:00","guid":{"rendered":"https:\/\/www.carscoops.com\/?p=2928500"},"modified":"2024-02-11T00:30:00","modified_gmt":"2024-02-11T00:30:00","slug":"memo-to-automakers-study-shows-consumer-interest-in-car-tech-isnt-all-that-strong","status":"publish","type":"post","link":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/2024\/02\/11\/memo-to-automakers-study-shows-consumer-interest-in-car-tech-isnt-all-that-strong\/","title":{"rendered":"Memo To Automakers: Study Shows Consumer Interest In Car Tech Isn\u2019t All That Strong"},"content":{"rendered":"<div><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.carscoops.com\/wp-content\/uploads\/2024\/01\/2024-Togg-CES-INT-1024x576.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"\" loading=\"lazy\" style=\"margin-bottom: 15px;\" srcset=\"https:\/\/www.carscoops.com\/wp-content\/uploads\/2024\/01\/2024-Togg-CES-INT-1024x576.jpg 1024w, https:\/\/www.carscoops.com\/wp-content\/uploads\/2024\/01\/2024-Togg-CES-INT-400x225.jpg 400w, https:\/\/www.carscoops.com\/wp-content\/uploads\/2024\/01\/2024-Togg-CES-INT-768x432.jpg 768w, https:\/\/www.carscoops.com\/wp-content\/uploads\/2024\/01\/2024-Togg-CES-INT-1536x864.jpg 1536w, https:\/\/www.carscoops.com\/wp-content\/uploads\/2024\/01\/2024-Togg-CES-INT-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div>\n<p><!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\"><br \/>\n<html><body><\/p>\n<p>Automakers believe that in-cabin technology is one of the most important areas of differentiation, as evidenced by their growing representation at CES. However, a recent study shows that consumer desire for tech displayed at the show is tepid.<\/p>\n<p><!--  [Mobile]med_rect_atf --><\/p>\n<div data-pw-mobi=\"med_rect_atf\" id=\"pwMobiMedRectAtf\"><\/div>\n<p><script type=\"text\/javascript\">\n  window.ramp.que.push(function () {\n      window.ramp.addTag(\"pwMobiMedRectAtf\");\n  })\n<\/script><\/p>\n<p>AutoPacific&rsquo;s Future Attribute <a href=\"https:\/\/www.carscoops.com\/tag\/study\/\">Demand Study<\/a> (FADS) took a look at three notable technologies shown prominently at <a href=\"https:\/\/www.carscoops.com\/tag\/ces\/\">CES 2024<\/a> to gauge the interest of 11,700 people intending to buy a new vehicle. It looked at passenger-side infotainment screens, the ability to purchase products from an infotainment screen, and exterior screens, and found that fewer than a quarter of customers are interested in these technologies.<\/p>\n<p><strong>Read: <a href=\"https:\/\/www.carscoops.com\/2024\/01\/affordability-concerns-push-dream-of-car-ownership-further-out-of-reach-for-americans\/\">Owning A New Car Becoming A Fantasy For Millions Of Americans Making Under $100K<\/a><\/strong><\/p>\n<div class='in-asd-content'>\n<h6>advertisement scroll to continue<\/h6>\n<div data-pw-desk='med_rect_atf' id='pwDeskMedRectAtf'><\/div>\n<p><script type='text\/javascript'>\n  window.ramp.que.push(function () {\n      window.ramp.addTag('pwDeskMedRectAtf');\n  })\n<\/script>\n<\/div>\n<p><!--  [Mobile]med_rect_btf --><\/p>\n<div data-pw-mobi=\"med_rect_btf\" id=\"pwMobiMedRectBtf1\"><\/div>\n<p><script type=\"text\/javascript\">\n  window.ramp.que.push(function () {\n      window.ramp.addTag(\"pwMobiMedRectBtf1\");\n  })\n<\/script><\/p>\n<p>        <a href=\"https:\/\/www.carscoops.com\/wp-content\/uploads\/2024\/01\/2024-AutoPacific-Tech-Study-1.jpg\" data-type=\"inarticle-image-block\"> <\/p>\n<figure class=\"wp-block-image size-large\">\n                <picture><source type=\"image\/webp\" srcset=\"https:\/\/www.carscoops.com\/wp-content\/uploads\/webp\/2024\/01\/2024-AutoPacific-Tech-Study-1.webp 2200w, https:\/\/www.carscoops.com\/wp-content\/uploads\/webp\/2024\/01\/2024-AutoPacific-Tech-Study-1-400x234.webp 400w, https:\/\/www.carscoops.com\/wp-content\/uploads\/webp\/2024\/01\/2024-AutoPacific-Tech-Study-1-1024x600.webp 1024w, https:\/\/www.carscoops.com\/wp-content\/uploads\/webp\/2024\/01\/2024-AutoPacific-Tech-Study-1-768x450.webp 768w, https:\/\/www.carscoops.com\/wp-content\/uploads\/webp\/2024\/01\/2024-AutoPacific-Tech-Study-1-1536x900.webp 1536w, https:\/\/www.carscoops.com\/wp-content\/uploads\/webp\/2024\/01\/2024-AutoPacific-Tech-Study-1-2048x1200.webp 2048w\" sizes=\"(max-width: 1920px) 100vw, (max-width: 1535px) 100vw, (max-width: 1024px) 100vw, (max-width: 768px) 1000px, (max-width: 300px) 600px, (max-width: 200px) 200px\"><\/source><img decoding=\"async\" class=\"lazy \" src=\"\" srcset=\"https:\/\/www.carscoops.com\/wp-content\/uploads\/2024\/01\/2024-AutoPacific-Tech-Study-1.jpg 2200w, https:\/\/www.carscoops.com\/wp-content\/uploads\/2024\/01\/2024-AutoPacific-Tech-Study-1-400x234.jpg 400w, https:\/\/www.carscoops.com\/wp-content\/uploads\/2024\/01\/2024-AutoPacific-Tech-Study-1-1024x600.jpg 1024w, https:\/\/www.carscoops.com\/wp-content\/uploads\/2024\/01\/2024-AutoPacific-Tech-Study-1-768x450.jpg 768w, https:\/\/www.carscoops.com\/wp-content\/uploads\/2024\/01\/2024-AutoPacific-Tech-Study-1-1536x900.jpg 1536w, https:\/\/www.carscoops.com\/wp-content\/uploads\/2024\/01\/2024-AutoPacific-Tech-Study-1-2048x1200.jpg 2048w\" sizes=\"(max-width: 1920px) 100vw, (max-width: 1535px) 100vw, (max-width: 1024px) 100vw, (max-width: 768px) 1000px, (max-width: 300px) 600px, (max-width: 200px) 200px\" alt=\" Memo To Automakers: Study Shows Consumer Interest In Car Tech Isn&rsquo;t All That Strong\" data-src=\"https:\/\/www.carscoops.com\/wp-content\/uploads\/2024\/01\/2024-AutoPacific-Tech-Study-1-1024x600.jpg\" data-type=\"inarticle-image\">\n                <\/picture><figcaption> Source: AutoPacific 2023 Future Attribute Demand Study<\/figcaption><\/figure>\n<p>        <\/a>  <\/p>\n<p>The most popular of the trio was the passenger-side infotainment screen, which 21 percent of respondents said they would like in their next vehicle. <a href=\"https:\/\/www.carscoops.com\/tag\/tech\/\">The feature<\/a>, which is becoming more common on new premium vehicles, allows a passenger to watch media, look for destinations, and complete other tasks from the comfort of a screen dedicated to them.<\/p>\n<p>The passenger-side infotainment screen was most popular among people who intended to buy an EV or a plug-in hybrid, appealing to 29 percent and 25 percent of those shoppers, respectively. However, 79 percent of shoppers wouldn&rsquo;t be interested in the feature if it added $1,000 to the price of their vehicle.<\/p>\n<p>In second place is the ability to make purchases directly from a vehicle screen. 18 percent of the participants said they wanted this capability if it required a $15-per-month data connection. That number has increased from 2022, when just 10 percent of shoppers were positive about this feature.<\/p>\n<div id=\"taboola-mid-article\"><\/div>\n<p><script type=\"text\/javascript\">\n  window._taboola = window._taboola || [];\n  _taboola.push({\n    mode: 'thumbnails-a-mid',\n    container: 'taboola-mid-article',\n    placement: 'Mid Article',\n    target_type: 'mix'\n  });\n<\/script><\/p>\n<div id=\"taboola-mid-article-thumbnails-organic\"><\/div>\n<p><script type=\"text\/javascript\">\n  window._taboola = window._taboola || [];\n  _taboola.push({\n    mode: 'thumbnails-oc-2x1',\n    container: 'taboola-mid-article-thumbnails-organic',\n    placement: 'Mid Article Thumbnails Organic',\n    target_type: 'mix'\n  });\n<\/script><\/p>\n<p>Among buyers who were interested in making purchases directly from a vehicle screen, 60 percent wanted the ability to purchase new or upgraded vehicle features from behind the wheel, 56 percent wanted the ability to stream video content to their screen, and 50 percent wanted the ability to <a href=\"https:\/\/www.carscoops.com\/2022\/07\/forget-paying-at-the-pump-apple-wants-you-to-buy-fuel-from-your-infotainment-screen\/\">pay for things<\/a> like gas, a charge, parking spots, or even food from their infotainment screen.<\/p>\n<p>Finally, 17 percent want displays on the exterior of their vehicle through which they could communicate with pedestrians or other drivers if it came at a cost of $500. These could help pedestrians know they have the right of way, and could also communicate information to drivers about a vehicle&rsquo;s state of charge.<\/p>\n<p>While there&rsquo;s likely an argument to be made that automakers need to offer new tech, lest they be left behind by their competitors, it&rsquo;s interesting that the majority of consumers seem to be fine with cheaper, and simpler, vehicles.<\/p>\n<p>        <a href=\"https:\/\/www.carscoops.com\/wp-content\/uploads\/2024\/01\/2024-AutoPacific-Tech-Study-2.jpg\" data-type=\"inarticle-image-block\"> <\/p>\n<figure class=\"wp-block-image size-large\">\n                <picture><source type=\"image\/webp\" srcset=\"https:\/\/www.carscoops.com\/wp-content\/uploads\/webp\/2024\/01\/2024-AutoPacific-Tech-Study-2.webp 2200w, https:\/\/www.carscoops.com\/wp-content\/uploads\/webp\/2024\/01\/2024-AutoPacific-Tech-Study-2-400x234.webp 400w, https:\/\/www.carscoops.com\/wp-content\/uploads\/webp\/2024\/01\/2024-AutoPacific-Tech-Study-2-1024x600.webp 1024w, https:\/\/www.carscoops.com\/wp-content\/uploads\/webp\/2024\/01\/2024-AutoPacific-Tech-Study-2-768x450.webp 768w, https:\/\/www.carscoops.com\/wp-content\/uploads\/webp\/2024\/01\/2024-AutoPacific-Tech-Study-2-1536x900.webp 1536w, https:\/\/www.carscoops.com\/wp-content\/uploads\/webp\/2024\/01\/2024-AutoPacific-Tech-Study-2-2048x1200.webp 2048w\" sizes=\"(max-width: 1920px) 100vw, (max-width: 1535px) 100vw, (max-width: 1024px) 100vw, (max-width: 768px) 1000px, (max-width: 300px) 600px, (max-width: 200px) 200px\"><\/source><img decoding=\"async\" class=\"lazy \" src=\"\" srcset=\"https:\/\/www.carscoops.com\/wp-content\/uploads\/2024\/01\/2024-AutoPacific-Tech-Study-2.jpg 2200w, https:\/\/www.carscoops.com\/wp-content\/uploads\/2024\/01\/2024-AutoPacific-Tech-Study-2-400x234.jpg 400w, https:\/\/www.carscoops.com\/wp-content\/uploads\/2024\/01\/2024-AutoPacific-Tech-Study-2-1024x600.jpg 1024w, https:\/\/www.carscoops.com\/wp-content\/uploads\/2024\/01\/2024-AutoPacific-Tech-Study-2-768x450.jpg 768w, https:\/\/www.carscoops.com\/wp-content\/uploads\/2024\/01\/2024-AutoPacific-Tech-Study-2-1536x900.jpg 1536w, https:\/\/www.carscoops.com\/wp-content\/uploads\/2024\/01\/2024-AutoPacific-Tech-Study-2-2048x1200.jpg 2048w\" sizes=\"(max-width: 1920px) 100vw, (max-width: 1535px) 100vw, (max-width: 1024px) 100vw, (max-width: 768px) 1000px, (max-width: 300px) 600px, (max-width: 200px) 200px\" alt=\" Memo To Automakers: Study Shows Consumer Interest In Car Tech Isn&rsquo;t All That Strong\" data-src=\"https:\/\/www.carscoops.com\/wp-content\/uploads\/2024\/01\/2024-AutoPacific-Tech-Study-2-1024x600.jpg\" data-type=\"inarticle-image\">\n                <\/picture><figcaption> Source: AutoPacific 2023 Future Attribute Demand Study<\/figcaption><\/figure>\n<p>        <\/a><br \/>\n        <\/body><\/html><\/p>\n\n<h2><b>Commercials Cooperation Advertisements:<\/b><\/h2>\r\n<p><br>(1) IT Teacher IT Freelance<br> <\/p>\r\n<a href=https:\/\/itteacheritfreelance.hk\/wordpress><img src=http:\/\/gamefootballmobileanimeiphone.com\/wp-content\/uploads\/2023\/09\/ITTeacherITFreelance-Website.png alt=IT\u96fb\u8166\u88dc\u7fd2 java\u88dc\u7fd2 \u70ba\u5927\u5bb6\u914d\u5c0d\u96fb\u8166\u88dc\u7fd2,IT freelance, \u79c1\u4eba\u8001\u5e2b, PHP\u88dc\u7fd2,CSS\u88dc\u7fd2,XML,Java\u88dc\u7fd2,MySQL\u88dc\u7fd2,graphic design\u88dc\u7fd2,\u4e2d\u5c0f\u5b78ICT\u88dc\u7fd2,\u4e00\u5c0d\u4e00\u79c1\u4eba\u88dc\u7fd2\u548cFreelance\u81ea\u7531\u5de5\u4f5c\u914d\u5c0d\u3002\/><\/a><p><a href=https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/findteacher>\u7acb\u523b\u8a3b\u518a\u53ca\u5831\u540d\u96fb\u8166\u88dc\u7fd2\u8ab2\u7a0b\u5427! <\/a><br>\r\n\r\n\u7535\u5b50\u8ba1\u7b97\u673a -\u6559\u80b2 -IT \u96fb\u8166\u73ed\u201d ( IT\u96fb\u8166\u88dc\u7fd2 ) 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provide IT Security and Compliance Services, including IT Compliance Services, Risk Assessment, IT Audit, Security Assessment and Audit, ISO 27001 Consulting and Certification, GDPR Compliance Services, Privacy Impact Assessment (PIA), Penetration test, Ethical Hacking, Vulnerabilities scan, IT Consulting, Data Privacy Consulting, Data Protection Services, Information Security Consulting, Cyber Security Consulting, Network Security Audit, Security Awareness Training.\/><\/a> \r\n<br><br> \r\n<p><a href=https:\/\/itsec.vip>www.ITSec.vip<\/a> <br> <br> \r\n<p><a href=https:\/\/sraa.com.hk>www.Sraa.com.hk<\/a> <br> <br> \r\n<p><a href=https:\/\/itsec.hk>www.ITSec.hk<\/a> <br> <br> \r\n<p><a href=https:\/\/penetrationtest.hk>www.Penetrationtest.hk<\/a> <br> <br> \r\n<p><a href=https:\/\/itseceu.uk>www.ITSeceu.uk<\/a> <br> <br> \r\nSecure Your Computers from Cyber Threats and mitigate risks with professional services to defend Hackers. <br><br>\r\nITSec provide IT Security and Compliance Services, including IT Compliance Services, Risk Assessment, IT Audit, Security Assessment and Audit, ISO 27001 Consulting and Certification, GDPR Compliance Services, Privacy Impact Assessment (PIA), Penetration test, Ethical Hacking, Vulnerabilities scan, IT Consulting, Data Privacy Consulting, Data Protection Services, Information Security Consulting, Cyber Security Consulting, Network Security Audit, Security Awareness Training. \r\n<br><br>Contact us right away. <br><br>Email (Prefer using email to contact us): <br>SalesExecutive@ITSec.vip<\/p>","protected":false},"excerpt":{"rendered":"<div><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.carscoops.com\/wp-content\/uploads\/2024\/01\/2024-Togg-CES-INT-1024x576.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"\" loading=\"lazy\"><\/div>\n<p>It turns out that not that many desire features like a passenger-side screen, or the ability to pay for stuff from their car<\/p>\n","protected":false},"author":349,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-container-style":"default","site-container-layout":"default","site-sidebar-layout":"default","disable-article-header":"default","disable-site-header":"default","disable-site-footer":"default","disable-content-area-spacing":"default","footnotes":""},"categories":[3267,6165],"tags":[61,122,127,129,124,128,125,132,131,133,126,130,123,66,94,88,97,56,64,65,60,3344,3351,3357,3360,3335,3340,3362,112,3353,40,75,95,3350,3352,3356,3343,3359,3339,3345,3334,3341,104,3354,33,120,3358,3349,3337,3348,105,101,98,115,30,29,41,86,3342,3361,70,69,68,72,71,26,118,108,87,3355,46,55,48,52,54,51,50,83,3338,62,58,57,3336,109,35,3346,59,63,85,79,82,96,80,27,81,114,44,42,43,45,38,39,110,117,100,111,116,3300,73,89,90,92,91,93,84,78,37,102,34,36,77,67,74,99,113,3347,119,28,121,32,47,49,53,103,31,76],"class_list":["post-90285","post","type-post","status-publish","format-standard","hentry","category-car-or-automobile","category-news","tag-airpods","tag-anime","tag-anime-characters","tag-anime-cosplay","tag-anime-edits","tag-anime-merchandise","tag-anime-movies","tag-anime-news","tag-anime-recommendations","tag-anime-reviews","tag-anime-series","tag-anime-streaming","tag-animes","tag-app-store","tag-app-store-samsung","tag-appgallery","tag-appgallery-oneplus","tag-apple","tag-apple-music","tag-apple-tv","tag-apple-watch","tag-auto-financing-guide","tag-automobile-industry-news","tag-automobile-laws-and-regulations","tag-automobile-shows-and-expos","tag-automobile-specifications","tag-automobile-technology","tag-autonomous-vehicles","tag-bbc-sport","tag-best-cars-for-long-drives","tag-best-mobile-games","tag-bixby","tag-bixby-xiaomi","tag-car-accessories","tag-car-comparison","tag-car-customization-ideas","tag-car-insurance-advice","tag-car-interior-design-ideas","tag-car-maintenance-tips","tag-car-resale-value","tag-car-reviews","tag-car-safety-features","tag-champions-league","tag-city-cars","tag-cyberpunk","tag-cyberpunk-2077","tag-driving-tips-and-tricks","tag-eco-friendly-cars","tag-electric-vehicles","tag-family-cars","tag-fantasy-football","tag-fifa","tag-football","tag-formula-1","tag-fortnite","tag-free-fire","tag-free-mobile-games","tag-freebuds-pro","tag-fuel-efficiency-tips","tag-future-of-automobiles","tag-galaxy-a52","tag-galaxy-note-20","tag-galaxy-s21","tag-galaxy-watch-4","tag-galaxy-z-fold-3","tag-game","tag-games","tag-golf","tag-harmonyos","tag-highway-cars","tag-how-to-backup-iphone","tag-how-to-factory-reset-iphone","tag-how-to-reset-iphone","tag-how-to-restore-iphone","tag-how-to-unlock-iphone","tag-how-to-unlock-iphone-5","tag-how-to-unlock-iphone-6","tag-huawei","tag-hybrid-cars","tag-ios","tag-ipad","tag-iphone","tag-latest-car-models","tag-live-soccer","tag-lol","tag-luxury-cars","tag-macbook","tag-macos","tag-mate-40-pro","tag-mi-11-lite","tag-mi-home-security-camera-basic-1080p","tag-mi-home-security-camera-basic-1080p-huawei","tag-mi-smart-band-6","tag-minecraft","tag-miui","tag-mlb-scores","tag-mobile-game-design","tag-mobile-game-development","tag-mobile-game-marketing","tag-mobile-game-monetization","tag-mobile-games","tag-mobile-gaming","tag-nba-scores","tag-nba-standings","tag-nfl","tag-nfl-scores","tag-nhl-scores","tag-off-road-vehicles","tag-one-ui","tag-oneplus","tag-oneplus-9-pro","tag-oneplus-buds-pro","tag-oneplus-nord-ce-5g","tag-oxygenos","tag-p40-pro-plus","tag-poco-x3-pro","tag-pokemon","tag-premier-league","tag-pubg","tag-pubg-mobile","tag-redmi-note-10-pro","tag-samsung","tag-samsung-pay","tag-soccer","tag-sports","tag-sports-cars","tag-steam","tag-steeam","tag-top-10-anime","tag-valorant","tag-when-do-the-iphone-7-come-out","tag-when-does-the-iphone-7-come-out","tag-when-is-the-iphone-7-coming-out","tag-world-cup","tag-xbox-series-x","tag-xiaomi"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/wp-json\/wp\/v2\/posts\/90285","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/wp-json\/wp\/v2\/users\/349"}],"replies":[{"embeddable":true,"href":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/wp-json\/wp\/v2\/comments?post=90285"}],"version-history":[{"count":1,"href":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/wp-json\/wp\/v2\/posts\/90285\/revisions"}],"predecessor-version":[{"id":90287,"href":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/wp-json\/wp\/v2\/posts\/90285\/revisions\/90287"}],"wp:attachment"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