{"id":9149,"date":"2023-09-21T13:26:00","date_gmt":"2023-09-21T12:26:00","guid":{"rendered":"https:\/\/www.purosautos.com\/?p=60568"},"modified":"2023-09-21T13:26:00","modified_gmt":"2023-09-21T12:26:00","slug":"un-dificil-camino-podra-fiat-sobrevivir-en-los-estados-unidos","status":"publish","type":"post","link":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/2023\/09\/21\/un-dificil-camino-podra-fiat-sobrevivir-en-los-estados-unidos\/","title":{"rendered":"Un dif\u00edcil camino \u00bfPodr\u00e1 FIAT sobrevivir en los Estados Unidos?"},"content":{"rendered":"

\"\"<\/p>\n

Las ventas de FIAT en el 2023 pintan un panorama sombr\u00edo para su futuro en EE. UU.
\nFIAT ha sido un desastre en ventas desde el 2015, y las ca\u00eddas de ventas de dos d\u00edgitos durante 9 a\u00f1os consecutivos lo sit\u00faan por debajo de los 1.000 coches vendidos al a\u00f1o.<\/p>\n

No hace mucho, no era dif\u00edcil encontrar un FIAT 500 circulando por las calles de la mayor\u00eda de las ciudades de Estados Unidos. Con el FIAT 500, la marca italiana trajo un veh\u00edculo urbano perfecto, pero no paso nada.<\/p>\n

Pero s\u00f3lo cinco a\u00f1os despu\u00e9s, FIAT se encuentra en una situaci\u00f3n desesperada, vendiendo menos de 1.000 coches por segundo a\u00f1o consecutivo.<\/p>\n

\"\"<\/p>\n

FIAT no vender\u00e1 m\u00e1s de 49 coches al mes en el 2023<\/strong><\/p>\n

FIAT solo informa ventas trimestralmente, por lo que a\u00fan no tenemos datos de ventas de julio y agosto. Pero a menos que el p\u00fablico comprador estadounidense experimentara un repentino cambio de opini\u00f3n, FIAT no ha vendido m\u00e1s de 49 autos por mes este a\u00f1o.<\/p>\n

Hasta junio, eso significa solo 280 ventas de FIAT en 2023. Incluso suponiendo un aumento en las ventas en el cuarto trimestre, donde los incentivos navide\u00f1os aumentan las ventas de autom\u00f3viles, es probable que FIAT no venda m\u00e1s de 700 autom\u00f3viles para fin de a\u00f1o.<\/p>\n

\"\"<\/p>\n

De 42.000 ventas en el 2015 a s\u00f3lo 919 en el 2022<\/strong><\/p>\n

El 2023 marca otro a\u00f1o m\u00e1s en el que las ventas de FIAT se hunden en el s\u00f3tano. Esta ca\u00edda precipitada comenz\u00f3 en 2016, cuando las ventas de la marca italiana cayeron un 20%.<\/p>\n

Sin embargo, ese a\u00f1o logr\u00f3 mover cerca de 34.000 coches. Desafortunadamente, las ca\u00eddas de ventas de dos d\u00edgitos continuaron cada a\u00f1o a partir de entonces.<\/p>\n

Seg\u00fan cita el sitio GoodCarBadCar, las mayores ca\u00eddas se produjeron primero en el 2020, donde las ventas de FIAT cayeron un 53 por ciento en comparaci\u00f3n con el 2019. Luego, el 2022 trajo a\u00fan m\u00e1s desastre, marcando una ca\u00edda del 61 por ciento a solo 919 ventas.<\/p>\n

La ca\u00edda en el 2020 no es tan sorprendente. El FIAT 500 puso fin a su producci\u00f3n y luego, por supuesto, una pandemia global obstaculiz\u00f3 a\u00fan m\u00e1s las ventas.<\/p>\n

Pero la marca italiana nunca enderez\u00f3 el barco y las ventas de su FIAT 500x m\u00e1s grande han seguido cayendo en los a\u00f1os posteriores.<\/p>\n

\"\"<\/p>\n

El ic\u00f3nico FIAT 500<\/b><\/p>\n

El FIAT 500 es el \u00edcono innegable de la marca, y sacar ese ancla de la alineaci\u00f3n fue claramente un error. Pero la rama italiana de Stellantis se ha comprometido a recuperar el modelo 500, esta vez como un veh\u00edculo el\u00e9ctrico subcompacto.<\/p>\n

Es una decisi\u00f3n perfecta para el mini hatchback de dos puertas, ya que el concepto de coche urbano se adapta perfectamente a la propulsi\u00f3n el\u00e9ctrica. Actualmente, el 500e se vende en Europa con un motor el\u00e9ctrico de 117 caballos de fuerza que ofrece una autonom\u00eda total de aproximadamente 320 kil\u00f3metros.<\/p>\n

A\u00fan m\u00e1s importante, el Fiat 500e del 2024 presenta el mismo estilo ic\u00f3nico que lo hizo famoso. Es un poco del pasado y el futuro envueltos en uno, un concepto que normalmente funciona bien a los ojos de los consumidores.<\/p>\n

No, el 500e no va a ganar a nadie en cuanto a espacio interior o autonom\u00eda. Otros veh\u00edculos el\u00e9ctricos lo superan por el mismo precio. Pero tiene cierto car\u00e1cter y encanto que son innegables.<\/p>\n

Y a medida que los veh\u00edculos el\u00e9ctricos pierden personalidad con cada nuevo lanzamiento, el 500e compite con el Mini Cooper EV del 2025 en la carrera por capturar m\u00e1s corazones que mentes.<\/p>\n

\"\"<\/p>\n

Nuevo ejecutivo de la marca FIAT en Am\u00e9rica<\/strong><\/p>\n

Stellantis NA nombr\u00f3 a Aamir Ahmed como nuevo ejecutivo de la marca FIAT en Estados Unidos en mayo.<\/p>\n

Con la tarea de liderar el proceso de electrificaci\u00f3n de los equipos italianos en EE. UU., Ahmed anteriormente dirigi\u00f3 el marketing de productos SRT hasta 2016. Ahora, el director de operaciones de Stellantis, Mark Stewart, le dio la bienvenida a Ahmed nuevamente al equipo y dijo: \u00abAamir est\u00e1 de regreso a donde pertenece y en el momento adecuado\u00bb.<\/p>\n

Teniendo en cuenta que su primera medida p\u00fablica fue prohibir los autos grises de la l\u00ednea FIAT, est\u00e1 claro que la nueva direcci\u00f3n de la marca implica resaltar el car\u00e1cter peculiar de sus veh\u00edculos.<\/p>\n

\"\"<\/p>\n

\u00bfPodr\u00e1 FIAT sobrevivir en los Estados Unidos?<\/strong><\/p>\n

Como parte del conglomerado automotriz Stellantis, FIAT tiene innegables v\u00ednculos con Estados Unidos en la parte trasera del negocio.<\/p>\n

Pero gran parte de su futuro minorista depende del \u00e9xito del Fiat 500e del 2024. Vender menos de 1.000 crossovers compactos al a\u00f1o no es suficiente para mantener la marca a flote por mucho tiempo.<\/p>\n

Y aunque nadie de FIAT lo ha dicho, no es dif\u00edcil imaginar que la marca abandone las salas de exposici\u00f3n estadounidenses si las cosas no cambian en los pr\u00f3ximos a\u00f1os.<\/p>\n

 <\/p>\n

Fuente: Motor biscuit<\/em><\/p>\n\n

Commercials Cooperation Advertisements:<\/b><\/h2>\r\n


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\"\"Las ventas de FIAT en el 2023 pintan un panorama sombr\u00edo para su futuro en EE. UU. FIAT ha sido un desastre en ventas desde el 2015, y las ca\u00eddas de ventas de dos d\u00edgitos durante 9 a\u00f1os consecutivos lo sit\u00faan por debajo de los 1.000 coches vendidos al a\u00f1o. No hace mucho, no era 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