{"id":97314,"date":"2024-02-26T04:45:13","date_gmt":"2024-02-26T04:45:13","guid":{"rendered":"https:\/\/collider.com\/alfred-hitchcock-billy-wilder-david-o-selznick-feud\/"},"modified":"2024-02-26T04:45:13","modified_gmt":"2024-02-26T04:45:13","slug":"when-alfred-hitchcock-billy-wilder-david-o-selznick-got-into-an-ad-war","status":"publish","type":"post","link":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/2024\/02\/26\/when-alfred-hitchcock-billy-wilder-david-o-selznick-got-into-an-ad-war\/","title":{"rendered":"When Alfred Hitchcock, Billy Wilder, & David O. Selznick Got Into an Ad War"},"content":{"rendered":"

Ever since the earliest days of cinema, advertising has been an important component of building anticipation for upcoming high profile releases. While films must sometimes rely on strong word-of-mouth<\/a> in order to generate repeated interest from audiences, a great movie trailer or marketing play can help in generating headlines. Although many modern movie trailers have been accused of being intentionally misleading<\/a>, these disreputable marketing techniques are nothing new. Even during the “Golden Age of Hollywood,”<\/a> the behind-the-scenes disputes between creative collaborators led to comparative advertising ploys that attempted to smear rival releases. There’s perhaps no better example than a 1944 controversy in which rival filmmakers <\/strong>Billy Wilder<\/strong><\/a>, David O. Selznick, and <\/strong>Alfred Hitchcock<\/strong><\/a> attacked each other using newspaper ads.<\/strong><\/p>\n\n

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Rival filmmakers Alfred Hitchcock, Billy Wilder, and David O. Selznick attacked each other using newspaper ads, hoping to crush the 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