Acura and Mitsubishi win first awards, while Tesla repeats S&P Global Mobility today announced the winners of its 28th Tracking consumer buying activity from January-December 2023, “The last few years have shown us that customers are becoming Steady increases in inventory levels yielded a positive impact General Motors' win for the 'Overall Loyalty to Manufacturer' Tesla's popularity in the BEV sector helped the brand to success In this year's Loyalty Awards, S&P Global Mobility added a “These awards truly exemplify the industry's competitiveness and Multiple brands were recognized in this year's awards for their The launch of the redesigned Outlander PHEV propelled Mitsubishi A complete list of 2023 award winners follows:<\/p>\n Loyalty Awards Methodology<\/strong> S&P Global Mobility has been tracking automotive loyalty for \u7acb\u523b\u8a3b\u518a\u53ca\u5831\u540d\u96fb\u8166\u88dc\u7fd2\u8ab2\u7a0b\u5427! <\/a> www.ITSec.vip<\/a> www.Sraa.com.hk<\/a>
\nin several categories<\/em><\/p>\n
\nannual Automotive Loyalty Awards, recognizing General Motors as the
\nwinner of its 'Overall Loyalty to Manufacturer' award and Tesla for
\n'Overall Loyalty to Make.' In a new addition to the awards for
\n2024, the Lincoln Nautilus was recognized in the 'Overall Loyalty
\nto Model' category.<\/p>\n
\nthe industry is showing continued signs of recovery, as both retail
\nsales and loyalty increased year-over-year.<\/p>\n
\nmore comfortable to consider and purchase a new vehicle outside
\ntheir preferred brand,” said Joe LaFeir, President, Automotive
\nInsights, S&P Global Mobility. “However, concerted efforts from
\nOEMs to improve retention through unique marketing initiatives,
\nalongside improving inventory levels and great new products, are
\nresulting in a stabilizing of loyalty levels, after several years
\nof decline.”<\/p>\n
\nto industry loyalty levels for the first time since 2019, according
\nto the S&P Global Mobility analysis. Overall brand loyalty was
\nat 51.0% in 2023, an increase of 0.8 percentage points (PPTs)
\ncompared to 2022 levels of 50.2%.<\/p>\n
\ncategory marks its ninth consecutive award and 20th out of the last
\n28th years. High migration patterns across its four brands, in
\naddition to a heavy sport-utility and pickup lineup, led to strong
\nloyalty gains for the manufacturer throughout 2023.<\/p>\n
\nin both the loyalty and conquest space. For 2023, the Tesla brand
\nscored repeat wins for 'Overall Loyalty to Make', 'Highest Conquest
\nPercentage', “Alternative Powertrain Loyalty to Make' and 'Ethnic
\nMarket Loyalty to Make.' The popularity of both the Model 3 and
\nModel Y among current owners, along with the brand's ability to
\nattract many ICE customers to the BEV space, contributed to Tesla's
\nmultiple awards for the second year in a row.<\/p>\n
\nnew award to acknowledge a single model's leadership in model level
\nretention, with the “Overall Loyalty to Model” award. The Lincoln
\nNautilus was recognized in this new category as the winner
\nfollowing its back-to-back recognition in 2022 and 2023 for the
\n'Luxury Mid-Size Utility' segment award. In 2023, more than 42% of
\nNautilus owners returning to market for their next vehicle chose
\nanother Nautilus during calendar year 2023.<\/p>\n
\ndesire to improve customer retention. The awards reflect
\nsubstantial fact-based analysis, which allows us to understand and
\ndetermine conquest and loyalty rates, while providing guidance to
\nOEM marketers and their agency partners to help improve loyalty
\nprograms and customer retention,” said Vince Palomarez, Product
\nManagement Associate Director, Loyalty, at S&P Global
\nMobility.<\/p>\n
\nachievements in loyalty for the first time. Acura was the winner in
\nthe 'Most Improved Make Loyalty' category, due to a healthy
\nincrease in available inventory for the brand in 2023 compared to
\nthe previous year. Nissan was awarded 'the Overall Loyalty to
\nDealer' award, as more than 37% of the brands' owners returning to
\nmarket acquired their next vehicle from the same dealer.<\/p>\n
\nto win 'Most Improved Alternative Powertrain Loyalty to Make'
\naward, recognizing a brand's improvement in its ability to retain
\nan owner to both the brand and either a BEV or hybrid
\npowertrain.<\/p>\n![\"\"](\"https:\/\/cdn.ihsmarkit.com\/www\/images\/0224\/loyalty-awards-list.png\")
<\/p>\n
\nThe S&P Global Mobility Loyalty Awards are the industry's only
\nfact-based awards and reflect an analysis of 12.6 million new
\nretail vehicle registrations in the US during the 2023 calendar
\nyear. Loyalty is determined when a household that owns a new
\nvehicle returns to market and acquires another new vehicle of the
\nsame make, model or manufacturer. The newly acquired vehicle may be
\neither a replacement or an addition to the household fleet.<\/p>\n
\n28 years. Major automakers and their marketing partners rely on
\nthese data and analyses to make informed decisions related to
\ncustomer purchasing behavior, including conquest and retention. For
\nmore information, please visit
\nthis link<\/a>.<\/p>\n\n\nCommercials Cooperation Advertisements:<\/b><\/h2>\r\n
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