{"id":97868,"date":"2024-02-26T23:11:00","date_gmt":"2024-02-26T23:11:00","guid":{"rendered":"https:\/\/www.carscoops.com\/?p=2952676"},"modified":"2024-02-26T23:11:00","modified_gmt":"2024-02-26T23:11:00","slug":"tesla-and-gm-rule-in-brand-loyalty-but-a-lincoln-model-took-top-spot","status":"publish","type":"post","link":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/2024\/02\/26\/tesla-and-gm-rule-in-brand-loyalty-but-a-lincoln-model-took-top-spot\/","title":{"rendered":"Tesla And GM Rule In Brand Loyalty, But A Lincoln Model Took Top Spot"},"content":{"rendered":"<div><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.carscoops.com\/wp-content\/uploads\/2024\/02\/2024-Lincoln-Black-Label-Nautilus_13-copy-1024x576.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"\" loading=\"lazy\" style=\"margin-bottom: 15px;\" srcset=\"https:\/\/www.carscoops.com\/wp-content\/uploads\/2024\/02\/2024-Lincoln-Black-Label-Nautilus_13-copy-1024x576.jpg 1024w, https:\/\/www.carscoops.com\/wp-content\/uploads\/2024\/02\/2024-Lincoln-Black-Label-Nautilus_13-copy-400x225.jpg 400w, https:\/\/www.carscoops.com\/wp-content\/uploads\/2024\/02\/2024-Lincoln-Black-Label-Nautilus_13-copy-768x432.jpg 768w, https:\/\/www.carscoops.com\/wp-content\/uploads\/2024\/02\/2024-Lincoln-Black-Label-Nautilus_13-copy-1536x864.jpg 1536w, https:\/\/www.carscoops.com\/wp-content\/uploads\/2024\/02\/2024-Lincoln-Black-Label-Nautilus_13-copy-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div>\n<p><!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\"><br \/>\n<html><body><\/p>\n<p>Among the many challenges brought about by the pandemic was the erosion of customer loyalty, prompting new vehicle buyers to explore various options. However, as supply chains have returned to something resembling normal, consumer behaviors, including loyalty, have also begun to stabilize.<\/p>\n<p><!--  [Mobile]med_rect_atf --><\/p>\n<div data-pw-mobi=\"med_rect_atf\" id=\"pwMobiMedRectAtf\"><\/div>\n<p><script type=\"text\/javascript\">\n  window.ramp.que.push(function () {\n      window.ramp.addTag(\"pwMobiMedRectAtf\");\n  })\n<\/script><\/p>\n<p>In 2022, brand loyalty stood at 50.2 percent. However, according to a new <a href=\"https:\/\/www.carscoops.com\/tag\/study\/\">study<\/a>, it increased by 0.8 percentage points in 2023, reaching 51 percent. While this may not seem like a significant jump, it marks the first increase in loyalty levels since 2019. The uptick coincides with growing inventory levels at dealerships, making vehicle shopping easier, among other factors.<\/p>\n<p>That was good news for General Motors, which maintained its position as the manufacturer with the most loyal customers in 2023, according to <a href=\"https:\/\/www.spglobal.com\/\">S&amp;P Global<\/a>. This marks the ninth consecutive year and the 20th time in the last 28 years that the American automaker has earned this award.<\/p>\n<div class='in-asd-content'>\n<h6>advertisement scroll to continue<\/h6>\n<div data-pw-desk='med_rect_atf' id='pwDeskMedRectAtf'><\/div>\n<p><script type='text\/javascript'>\n  window.ramp.que.push(function () {\n      window.ramp.addTag('pwDeskMedRectAtf');\n  })\n<\/script>\n<\/div>\n<p><!--  [Mobile]med_rect_btf --><\/p>\n<div data-pw-mobi=\"med_rect_btf\" id=\"pwMobiMedRectBtf1\"><\/div>\n<p><script type=\"text\/javascript\">\n  window.ramp.que.push(function () {\n      window.ramp.addTag(\"pwMobiMedRectBtf1\");\n  })\n<\/script><\/p>\n<h5><strong>S&amp;P Manufacturer And Brand Loyalty Awards<\/strong><\/h5>\n<div class=\"table-container blue\">\n<div class=\"table-wrapper scrollbar-hide\">\n<figure class=\"wp-block-table\">\n<table>\n<tbody>\n<tr>\n<td><strong>Award<\/strong><\/td>\n<td><strong>Winner<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Overall Loyalty to Manufacturer<\/td>\n<td>General Motors*<\/td>\n<\/tr>\n<tr>\n<td>Overall Loyalty to Make<\/td>\n<td>Tesla*<\/td>\n<\/tr>\n<tr>\n<td>Overall Loyalty to Model (new award for 2023)<\/td>\n<td>Lincoln Nautilus<\/td>\n<\/tr>\n<tr>\n<td>Ethnic Market Loyalty to Make<\/td>\n<td>Tesla*<\/td>\n<\/tr>\n<tr>\n<td>Most Improved Make Loyalty<\/td>\n<td>Acura<\/td>\n<\/tr>\n<tr>\n<td>Overall Loyalty to Dealer<\/td>\n<td>Nissan<\/td>\n<\/tr>\n<tr>\n<td>Highest Conquest Percentage<\/td>\n<td>Tesla*<\/td>\n<\/tr>\n<tr>\n<td>Alternative Powertrain Loyalty to Make<\/td>\n<td>Tesla*<\/td>\n<\/tr>\n<tr>\n<td>Most Improved Alternative Powertrain Loyalty to Make<\/td>\n<td>Mitsubishi<\/td>\n<\/tr>\n<\/tbody>\n<\/table><figcaption>Names with asterisks are repeat winners (S&amp;P Global)<\/figcaption><\/figure>\n<\/p><\/div>\n<div class=\"info flex\">\n<div class=\"arrow left\">\n                    <span class=\"arrow-line\"><\/span><br \/>\n                    <span class=\"arrow-line\"><\/span>\n                <\/div>\n<p>                <span>SWIPE<\/span><\/p>\n<div class=\"arrow right\">\n                    <span class=\"arrow-line\"><\/span><br \/>\n                    <span class=\"arrow-line\"><\/span>\n                <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p><strong>Read: <a href=\"https:\/\/www.carscoops.com\/2024\/02\/wholesale-values-for-used-vehicles-get-closer-to-pre-pandemic-levels-but-supply-remains-tight\/\">Used Car Prices Plummet 13.8% In 2024, But Still Above Pre-Pandemic Level<\/a><\/strong><\/p>\n<p>The individual brand with the most loyal customers last year <a href=\"https:\/\/www.carscoops.com\/tag\/tesla\/\">was Tesla.<\/a> This was the second year in a row that it has won the award, and was only the beginning of its successes. Tesla also won the &ldquo;Highest Conquest Percentage&rdquo; award, as well as the &ldquo;Alternative Powertrain Loyalty to Make,&rdquo; and the &ldquo;Ethnic Market Loyalty to Make&rdquo; awards.<\/p>\n<p>Much of the brand&rsquo;s success can be attributed to the all-electric Model 3 sedan and Model Y crossover. These vehicles have garnered popularity among existing owners, while Tesla&rsquo;s dominance in the EV sector has attracted many customers transitioning from the internal combustion segment.<\/p>\n<div id=\"taboola-mid-article\"><\/div>\n<p><script type=\"text\/javascript\">\n  window._taboola = window._taboola || [];\n  _taboola.push({\n    mode: 'thumbnails-a-mid',\n    container: 'taboola-mid-article',\n    placement: 'Mid Article',\n    target_type: 'mix'\n  });\n<\/script><\/p>\n<div id=\"taboola-mid-article-thumbnails-organic\"><\/div>\n<p><script type=\"text\/javascript\">\n  window._taboola = window._taboola || [];\n  _taboola.push({\n    mode: 'thumbnails-oc-2x1',\n    container: 'taboola-mid-article-thumbnails-organic',\n    placement: 'Mid Article Thumbnails Organic',\n    target_type: 'mix'\n  });\n<\/script><\/p>\n<p>Neither of those electric vehicles had the most loyal customers, though. New for 2023, the &ldquo;Overall Loyalty to Model&rdquo; award was taken by <a href=\"https:\/\/www.carscoops.com\/tag\/lincoln-nautilus\/\">Lincoln Nautilus<\/a>. More than 42 percent of the crossover&rsquo;s customers return to it when they need a new vehicle, which also made it the model with the most loyal customers in the Luxury Mid-Size Utility segment for the second year in a row.<\/p>\n<p>&ldquo;The last few years have shown us that customers are becoming more comfortable to consider and purchase a new vehicle outside their preferred brand,&rdquo; said Joe LaFeir, President, Automotive Insights, S&amp;P Global Mobility. &ldquo;However, concerted efforts from OEMs to improve retention through unique marketing initiatives, alongside improving inventory levels and great new products, are resulting in a stabilizing of loyalty levels, after several years of decline.&rdquo;<\/p>\n<h5><strong>Segment Model Loyalty Awards<\/strong><\/h5>\n<div class=\"table-container blue\">\n<div class=\"table-wrapper scrollbar-hide\">\n<figure class=\"wp-block-table\">\n<table>\n<tbody>\n<tr>\n<td><strong>Segment<\/strong><\/td>\n<td><strong>Winner<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Small Utility<\/td>\n<td>Nissan Rogue<\/td>\n<\/tr>\n<tr>\n<td>Mid-Size Utility<\/td>\n<td>Jeep Grand Cherokee<\/td>\n<\/tr>\n<tr>\n<td>Full-Size Utility<\/td>\n<td>Ford Expedition<\/td>\n<\/tr>\n<tr>\n<td>Mid-Size Pickup<\/td>\n<td>Ford Maverick<\/td>\n<\/tr>\n<tr>\n<td>Light-Duty Pickup<\/td>\n<td>Ford F-Series*<\/td>\n<\/tr>\n<tr>\n<td>Heavy-Duty Pickup<\/td>\n<td>GMC Sierra 2500\/3500<\/td>\n<\/tr>\n<tr>\n<td>Van<\/td>\n<td>Chrysler Pacifica<\/td>\n<\/tr>\n<tr>\n<td>Sports Car<\/td>\n<td>Dodge Challenger*<\/td>\n<\/tr>\n<tr>\n<td>Small Car<\/td>\n<td>Chevrolet Bolt*<\/td>\n<\/tr>\n<tr>\n<td>Large Car<\/td>\n<td>Honda Accord<\/td>\n<\/tr>\n<tr>\n<td>Luxury Small Utility<\/td>\n<td>Lincoln Corsair<\/td>\n<\/tr>\n<tr>\n<td>Luxury Mid-Size Utility<\/td>\n<td>Lincoln Nautilus*<\/td>\n<\/tr>\n<tr>\n<td>Luxury Full-Size Utility<\/td>\n<td>Land Rover Range Rover*<\/td>\n<\/tr>\n<tr>\n<td>Luxury Sports Car<\/td>\n<td>Porsche 911<\/td>\n<\/tr>\n<tr>\n<td>Luxury Small Car<\/td>\n<td>Cadillac CT5<\/td>\n<\/tr>\n<tr>\n<td>Luxury Mid-Size Car<\/td>\n<td>Lexus ES*<\/td>\n<\/tr>\n<tr>\n<td>Luxury Full-Size Car<\/td>\n<td>Mercedes-Benz S-Class*<\/td>\n<\/tr>\n<\/tbody>\n<\/table><figcaption>Models with asterisks are repeat winners. Credit S&amp;P Global<\/figcaption><\/figure>\n<\/p><\/div>\n<div class=\"info flex\">\n<div class=\"arrow left\">\n                    <span class=\"arrow-line\"><\/span><br \/>\n                    <span class=\"arrow-line\"><\/span>\n                <\/div>\n<p>                <span>SWIPE<\/span><\/p>\n<div class=\"arrow right\">\n                    <span class=\"arrow-line\"><\/span><br \/>\n                    <span class=\"arrow-line\"><\/span>\n                <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>        <\/body><\/html><\/p>\n\n<h2><b>Commercials Cooperation Advertisements:<\/b><\/h2>\r\n<p><br>(1) IT Teacher IT Freelance<br> <\/p>\r\n<a href=https:\/\/itteacheritfreelance.hk\/wordpress><img src=http:\/\/gamefootballmobileanimeiphone.com\/wp-content\/uploads\/2023\/09\/ITTeacherITFreelance-Website.png alt=IT\u96fb\u8166\u88dc\u7fd2 java\u88dc\u7fd2 \u70ba\u5927\u5bb6\u914d\u5c0d\u96fb\u8166\u88dc\u7fd2,IT freelance, \u79c1\u4eba\u8001\u5e2b, 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private tutorial teacher or freelance. <br>\r\n\r\nAlso we provide different information about information technology, Computer, programming, mobile, Android, apple, game, movie, anime, animation\u2026 \r\n<\/p>\n<p><br>(2) ITSec<br> <\/p><a href=https:\/\/itsec.vip><img src=http:\/\/gamefootballmobileanimeiphone.com\/wp-content\/uploads\/2023\/09\/ITSec-Main-Promotion-Image.png alt= https:\/\/itsec.vip\/\r\nSecure Your Computers from Cyber Threats and mitigate risks with professional services to defend Hackers.  \r\nITSec provide IT Security and Compliance Services, including IT Compliance Services, Risk Assessment, IT Audit, Security Assessment and Audit, ISO 27001 Consulting and Certification, GDPR Compliance Services, Privacy Impact Assessment (PIA), Penetration test, Ethical Hacking, Vulnerabilities scan, IT Consulting, Data Privacy Consulting, Data Protection Services, Information Security Consulting, Cyber Security Consulting, Network Security Audit, Security Awareness 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right away. <br><br>Email (Prefer using email to contact us): <br>SalesExecutive@ITSec.vip<\/p>","protected":false},"excerpt":{"rendered":"<div><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.carscoops.com\/wp-content\/uploads\/2024\/02\/2024-Lincoln-Black-Label-Nautilus_13-copy-1024x576.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"\" loading=\"lazy\"><\/div>\n<p>For the second year in a row, GM and Tesla have won the manufacturer and brand loyalty awards, while the Lincoln Nautilus is the model with the most loyal owners<\/p>\n","protected":false},"author":349,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-container-style":"default","site-container-layout":"default","site-sidebar-layout":"default","disable-article-header":"default","disable-site-header":"default","disable-site-footer":"default","disable-content-area-spacing":"default","footnotes":""},"categories":[3267,6165],"tags":[61,122,127,129,124,128,125,132,131,133,126,130,123,66,94,88,97,56,64,65,60,3344,3351,3357,3360,3335,3340,3362,112,3353,40,75,95,3350,3352,3356,3343,3359,3339,3345,3334,3341,104,3354,33,120,3358,3349,3337,3348,105,101,98,115,30,29,41,86,3342,3361,70,69,68,72,71,26,118,108,87,3355,46,55,48,52,54,51,50,83,3338,62,58,57,3336,109,35,3346,59,63,85,79,82,96,80,27,81,114,44,42,43,45,38,39,110,117,100,111,116,3300,73,89,90,92,91,93,84,78,37,102,34,36,77,67,74,99,113,3347,119,28,121,32,47,49,53,103,31,76],"class_list":["post-97868","post","type-post","status-publish","format-standard","hentry","category-car-or-automobile","category-news","tag-airpods","tag-anime","tag-anime-characters","tag-anime-cosplay","tag-anime-edits","tag-anime-merchandise","tag-anime-movies","tag-anime-news","tag-anime-recommendations","tag-anime-reviews","tag-anime-series","tag-anime-streaming","tag-animes","tag-app-store","tag-app-store-samsung","tag-appgallery","tag-appgallery-oneplus","tag-apple","tag-apple-music","tag-apple-tv","tag-apple-watch","tag-auto-financing-guide","tag-automobile-industry-news","tag-automobile-laws-and-regulations","tag-automobile-shows-and-expos","tag-automobile-specifications","tag-automobile-technology","tag-autonomous-vehicles","tag-bbc-sport","tag-best-cars-for-long-drives","tag-best-mobile-games","tag-bixby","tag-bixby-xiaomi","tag-car-accessories","tag-car-comparison","tag-car-customization-ideas","tag-car-insurance-advice","tag-car-interior-design-ideas","tag-car-maintenance-tips","tag-car-resale-value","tag-car-reviews","tag-car-safety-features","tag-champions-league","tag-city-cars","tag-cyberpunk","tag-cyberpunk-2077","tag-driving-tips-and-tricks","tag-eco-friendly-cars","tag-electric-vehicles","tag-family-cars","tag-fantasy-football","tag-fifa","tag-football","tag-formula-1","tag-fortnite","tag-free-fire","tag-free-mobile-games","tag-freebuds-pro","tag-fuel-efficiency-tips","tag-future-of-automobiles","tag-galaxy-a52","tag-galaxy-note-20","tag-galaxy-s21","tag-galaxy-watch-4","tag-galaxy-z-fold-3","tag-game","tag-games","tag-golf","tag-harmonyos","tag-highway-cars","tag-how-to-backup-iphone","tag-how-to-factory-reset-iphone","tag-how-to-reset-iphone","tag-how-to-restore-iphone","tag-how-to-unlock-iphone","tag-how-to-unlock-iphone-5","tag-how-to-unlock-iphone-6","tag-huawei","tag-hybrid-cars","tag-ios","tag-ipad","tag-iphone","tag-latest-car-models","tag-live-soccer","tag-lol","tag-luxury-cars","tag-macbook","tag-macos","tag-mate-40-pro","tag-mi-11-lite","tag-mi-home-security-camera-basic-1080p","tag-mi-home-security-camera-basic-1080p-huawei","tag-mi-smart-band-6","tag-minecraft","tag-miui","tag-mlb-scores","tag-mobile-game-design","tag-mobile-game-development","tag-mobile-game-marketing","tag-mobile-game-monetization","tag-mobile-games","tag-mobile-gaming","tag-nba-scores","tag-nba-standings","tag-nfl","tag-nfl-scores","tag-nhl-scores","tag-off-road-vehicles","tag-one-ui","tag-oneplus","tag-oneplus-9-pro","tag-oneplus-buds-pro","tag-oneplus-nord-ce-5g","tag-oxygenos","tag-p40-pro-plus","tag-poco-x3-pro","tag-pokemon","tag-premier-league","tag-pubg","tag-pubg-mobile","tag-redmi-note-10-pro","tag-samsung","tag-samsung-pay","tag-soccer","tag-sports","tag-sports-cars","tag-steam","tag-steeam","tag-top-10-anime","tag-valorant","tag-when-do-the-iphone-7-come-out","tag-when-does-the-iphone-7-come-out","tag-when-is-the-iphone-7-coming-out","tag-world-cup","tag-xbox-series-x","tag-xiaomi"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/wp-json\/wp\/v2\/posts\/97868","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/wp-json\/wp\/v2\/users\/349"}],"replies":[{"embeddable":true,"href":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/wp-json\/wp\/v2\/comments?post=97868"}],"version-history":[{"count":0,"href":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/wp-json\/wp\/v2\/posts\/97868\/revisions"}],"wp:attachment":[{"href":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/wp-json\/wp\/v2\/media?parent=97868"}],"wp:term":[{"taxonomy":"category","embedd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