The Marketing of the Cloverfield Films Is Hollywood Promotion at Its Finest

The funny thing about the Cloverfield franchise is just how different each of the films is. 2008's Cloverfield is a found footage monster film, followed up by 10 Cloverfield Lane, a psychological thriller released in 2016. The Cloverfield Paradox is a science fiction horror film, released in 2018 on Netflix, that serves to explain the mythos that binds the three disparate films together. Whether it was successful in doing so is an argument for another time, but what they do share is a history of media-savvy marketing strategies that were unlike anything that had been done before. And like the films themselves, each campaign was unique.

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