Dacia is only outsold by Fiat in January.
The Italian new car market is up 10.6% year-on-year in January to 141,946 units according to UNRAE. Private sales are up 10.2% to 88,083 and 61.1% share vs. 61.5% a year ago, self registrations are down -5% to 11,357 and 7.9% share vs. 9.2%, long term leases edge up 4.8% to 30,406 and 21.1% share vs. 22.3% and short term rentals surge a whopping 306.7% to 6,170 and 4.3% share vs. 1.2% in January 2023. The segmentation by powertrain shows a surprising decline of rechargeable segments: BEVs are down -10.8% to 2,984 and just 2.1% share vs. 2.6% a year ago, PHEVs sink -33.1% to 4.105 and 2.8% share vs. 4.7%. Meanwhile HEVs are up 14.8% to 54,752 and 38% share vs. 36.7% including 15,184 full hybrids (+20.4%) and 39,568 mild hybrids (+12.7%). Petrol is up 27.2% to 43,681 and 30.3% share vs. 26.4%, diesel is down -8% to 22,755 and 15.8% share vs. 19% and LPG is up 16.5% to 15,598 and 10.8% share vs. 10.3%.
In the brands ranking, after a shock 2nd place in December below Volkswagen, Fiat (-11.4%) reclaims the top spot with 11.2% share, at the same level as over the Full Year 2023. Dacia (+19%) is up 9 spots on December to hit a record 2nd place with 7.3% share, its previous best being #3 reached in September 2021 and July 2023. Toyota (+9.6%) is up one rank to #3 while Volkswagen (-14.7%) drops to #4. Peugeot (+59%), Audi (+41.3%), BMW (+41.2%) and Citroen (+40.2%) also impress whereas Ford (-4%) is down five spots to #10 and Renault (-15.6%) down eight to #11. Below, notice MG (+103.9%), DR Motor (+96.3%), Nissan (+59.5%), Opel (+52.4%) and Suzuki (+43.6%).
Model-wise, the Fiat Panda (+4.4%) is faithful to its pole position with a strong 7.9% share vs. 6.6% over the Full Year 2023. The Dacia Sandero (+61.5%) returns to the 2nd place with 4.7% of the market vs. 3.1% over FY2023, its is followed by the Citroen C3 (+133.8%) and the new Jeep Avenger is up to a record #4, also hit last October and November. The Lancia Ypsilon (+9.2%) is pushed down to #5 ahead of the Toyota Yaris Cross (+30%) and Peugeot 2008 (+111.2%). The Peugeot 208 (+132.1%) and Ford Puma (+57%) also make themselves noticed below.
Previous post: Italy Full Year 2023: Market up 19%, Volkswagen topples Fiat in December
One year ago: Italy January 2023: Audi, Jeep, Volkswagen highlight market up 19%
Full January 2024 Top 47 brands and Top 50 models below.
Italy January 2024 – brands:
| Pos | Brand | Jan-24 | % | /23 | Dec | FY23 |
| 1 | Fiat | 15,893 | 11.2% | – 11.4% | 2 | 1 |
| 2 | Dacia | 10,319 | 7.3% | + 19.0% | 11 | 4 |
| 3 | Toyota | 10,086 | 7.1% | + 9.6% | 4 | 3 |
| 4 | Volkswagen | 9,384 | 6.6% | – 14.7% | 1 | 2 |
| 5 | Peugeot | 8,265 | 5.8% | + 59.0% | 7 | 7 |
| 6 | Jeep | 7,281 | 5.1% | + 10.8% | 12 | 8 |
| 7 | Citroen | 6,527 | 4.6% | + 40.2% | 13 | 11 |
| 8 | Audi | 6,515 | 4.6% | + 41.3% | 9 | 9 |
| 9 | BMW | 6,239 | 4.4% | + 41.2% | 6 | 10 |
| 10 | Ford | 6,204 | 4.4% | – 4.0% | 5 | 5 |
| 11 | Renault | 5,844 | 4.1% | – 15.6% | 3 | 6 |
| 12 | Opel | 4,852 | 3.4% | + 52.4% | 19 | 16 |
| 13 | Hyundai | 4,040 | 2.8% | + 1.3% | 10 | 13 |
| 14 | Nissan | 3,972 | 2.8% | + 59.5% | 14 | 17 |
| 15 | Lancia | 3,911 | 2.8% | + 9.2% | 16 | 15 |
| 16 | Kia | 3,721 | 2.6% | + 1.1% | 17 | 14 |
| 17 | Suzuki | 3,374 | 2.4% | + 43.6% | 21 | 18 |
| 18 | Mercedes | 2,985 | 2.1% | – 30.3% | 8 | 12 |
| 19 | Skoda | 2,877 | 2.0% | + 12.9% | 18 | 19 |
| 20 | MG | 2,838 | 2.0% | + 103.9% | 15 | 20 |
| 21 | DR Motor | 2,440 | 1.7% | + 96.3% | 20 | 22 |
| 22 | Alfa Romeo | 1,933 | 1.4% | + 8.4% | 24 | 21 |
| 23 | Mazda | 1,682 | 1.2% | – 20.8% | 28 | 27 |
| 24 | Volvo | 1,660 | 1.2% | + 25.6% | 26 | 25 |
| 25 | Mini | 1,273 | 0.9% | – 20.9% | 25 | 23 |
| 26 | Land Rover | 1,087 | 0.8% | + 24.8% | 32 | 29 |
| 27 | Seat | 1,051 | 0.7% | + 26.5% | 22 | 28 |
| 28 | Cupra | 1,021 | 0.7% | + 22.1% | 23 | 24 |
| 29 | Porsche | 762 | 0.5% | + 13.4% | 30 | 30 |
| 30 | Honda | 656 | 0.5% | + 35.8% | 33 | 33 |
| 31 | DS | 515 | 0.4% | – 10.7% | 34 | 32 |
| 32 | EVO | 478 | 0.3% | + 36.6% | 29 | 31 |
| 33 | Lexus | 407 | 0.3% | + 81.7% | 35 | 36 |
| 34 | Tesla | 404 | 0.3% | + 23.9% | 27 | 26 |
| 35 | Smart | 257 | 0.2% | – 30.5% | 31 | 34 |
| 36 | Maserati | 232 | 0.2% | – 27.7% | 36 | 35 |
| 37 | Jaguar | 138 | 0.1% | + 29.0% | 39 | 39 |
| 38 | Subaru | 133 | 0.1% | – 24.0% | 37 | 38 |
| 39 | Mitsubishi | 104 | 0.1% | – 3.7% | 43 | 40 |
| 40 | Ferrari | 69 | 0.0% | – 8.0% | 41 | 43 |
| 41 | Lynk & Co | 58 | 0.0% | – 88.0% | 38 | 37 |
| 42 | SsangYong | 40 | 0.0% | + 2.6% | 44 | 45 |
| 43 | Lamborghini | 36 | 0.0% | – 2.7% | 40 | 44 |
| 44 | Mahindra | 36 | 0.0% | – 25.0% | 42 | 42 |
| 45 | Lotus | 27 | 0.0% | + 237.5% | 45 | 46 |
| 46 | Aston Martin | 12 | 0.0% | – 20.0% | 47 | 47 |
| 47 | Polestar | 2 | 0.0% | n/a | 46 | 41 |
| – | Others | 306 | 0.2% | + 148.8% | – | – |
Italy January 2024 – models:
| Pos | Model | Jan-24 | % | /22 | Dec | FY23 |
| 1 | Fiat Panda | 11,149 | 7.9% | + 4.4% | 1 | 1 |
| 2 | Dacia Sandero | 6,617 | 4.7% | + 61.5% | 9 | 2 |
| 3 | Citroen C3 | 4,697 | 3.3% | + 113.8% | 6 | 8 |
| 4 | Jeep Avenger | 4,389 | 3.1% | new | 15 | 18 |
| 5 | Lancia Ypsilon | 3,910 | 2.8% | + 9.2% | 4 | 3 |
| 6 | Toyota Yaris Cross | 3,788 | 2.7% | + 30.0% | 8 | 4 |
| 7 | Peugeot 2008 | 3,289 | 2.3% | + 111.2% | 10 | 15 |
| 8 | VW T-Roc | 3,258 | 2.3% | + 3.7% | 2 | 6 |
| 9 | Peugeot 208 | 3,059 | 2.2% | + 132.1% | 19 | 14 |
| 10 | Dacia Duster | 3,016 | 2.1% | – 15.1% | 20 | 10 |
| 11 | Ford Puma | 2,835 | 2.0% | + 57.0% | 11 | 9 |
| 12 | Renault Captur | 2,484 | 1.7% | – 13.8% | 3 | 7 |
| 13 | Renault Clio | 2,354 | 1.7% | – 12.3% | 5 | 13 |
| 14 | MG ZS | 2,321 | 1.6% | + 200.3% | 7 | 22 |
| 15 | Opel Corsa | 2,275 | 1.6% | + 45.0% | 30 | 17 |
| 16 | Nissan Qashqai | 2,109 | 1.5% | + 113.9% | 12 | 21 |
| 17 | Fiat 500 | 2,093 | 1.5% | – 42.8% | 23 | 5 |
| 18 | Fiat 500X | 2,003 | 1.4% | – 16.1% | 17 | 12 |
| 19 | Kia Sportage | 1,853 | 1.3% | + 56.4% | 21 | 23 |
| 20 | Toyota Yaris | 1,665 | 1.2% | – 47.8% | 16 | 16 |
| 21 | BMW X1 | 1,660 | 1.2% | + 99.3% | 18 | 32 |
| 22 | Opel Mokka | 1,657 | 1.2% | + 101.6% | n/a | 42 |
| 23 | Alfa Romeo Tonale | 1,631 | 1.1% | + 44.5% | 33 | 25 |
| 24 | VW Polo | 1,572 | 1.1% | + 95.5% | 13 | 26 |
| 25 | Jeep Compass | 1,505 | 1.1% | – 32.0% | 32 | 19 |
| 26 | Jeep Renegade | 1,487 | 1.0% | – 66.1% | 22 | 11 |
| 27 | Audi A3 | 1,423 | 1.0% | + 106.8% | 41 | 41 |
| 28 | Nissan Juke | 1,404 | 1.0% | n/a | 26 | 40 |
| 29 | Audi Q3 | 1,313 | 0.9% | + 22.4% | 39 | 31 |
| 30 | Hyundai i10 | 1,288 | 0.9% | – 12.0% | 25 | 33 |
| 31 | Toyota C-HR | 1,274 | 0.9% | + 44.9% | n/a | n/a |
| 32 | Ford Kuga | 1,263 | 0.9% | – 8.6% | 24 | 27 |
| 33 | Toyota Aygo X | 1,242 | 0.9% | – 0.4% | 28 | 30 |
| 34 | Citroen C3 Aircross | 1,143 | 0.8% | – 32.9% | n/a | 35 |
| 35 | BMW X3 | 1,130 | 0.8% | + 43.9% | 40 | n/a |
| 36 | Audi Q2 | 1,084 | 0.8% | n/a | n/a | n/a |
| 37 | Suzuki Vitara | 1,081 | 0.8% | + 23.1% | n/a | 50 |
| 38 | VW Tiguan | 1,078 | 0.8% | – 39.6% | 29 | 28 |
| 39 | VW T-Cross | 1,015 | 0.7% | – 61.1% | 14 | 20 |
| 40 | Mercedes GLA | 1,002 | 0.7% | – 21.0% | 27 | 37 |
| 41 | Ford Focus | 984 | 0.7% | – 42.5% | 35 | 29 |
| 42 | Suzuki Ignis | 964 | 0.7% | + 130.6% | n/a | 43 |
| 43 | Toyota RAV4 | 940 | 0.7% | n/a | 49 | 68 |
| 44 | BMW Serie 1 | 936 | 0.7% | + 9.0% | n/a | n/a |
| 45 | Peugeot 3008 | 916 | 0.6% | – 27.4% | n/a | 24 |
| 46 | Hyundai i20 | 914 | 0.6% | + 84.3% | 46 | n/a |
| 47 | Ford Fiesta | 880 | 0.6% | + 23.6% | 42 | 38 |
| 48 | Volvo XC40 | 864 | 0.6% | – 2.8% | 43 | n/a |
| 49 | DR 5.0 | 859 | 0.6% | n/a | n/a | n/a |
| 50 | Audi Q5 | 845 | 0.6% | + 1.6% | n/a | n/a |
Source: UNRAE
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