Toyota is the most popular brand in Hungary in May.
20/06 update: Now with Top 75 models ranking
9,531 new passenger cars found a buyer in Hungary in May, a 5.9% year-on-year improvement. The year-to-date volume is now up 9.6% to 51,611. This month Toyota (+47.9%) takes the lead of the brands ranking, and with a large margin at that: 13.9% share vs. 9.3% for the #2, Volkswagen. Leader year-to-date, Suzuki (+6%) drops to #3 but still manages to match the market growth. Hyundai (+45.6%) is the only remaining Top 10 brand to beat the market just as Ford (+4.7%) and Dacia (+3.7%) are soft. Skoda (-25.6%), Mercedes (-6%), BMW (-5.3%) and Kia (-3.6%) are in trouble. Further down, Renault (+164.6%), Nissan (+129.7%), Ssangyong (+68.5%) and Tesla (+62.2%) shine.
Model-wise, year-to-date the Suzuki Vitara (+168.2%) remains in the lead while the Skoda Octavia (+31.5%) passes the Suzuki S-Cross to #2. The Nissan Qashqai (+277.5%) is simply the most dynamic Top 20 model, climbing from #20 over the Full Year 2023 to #4 so far in 2024. Excellent performances also by the Suzuki Swift (+101.9%), VW Golf (+91.4%), Tesla Model Y (+59.7%) and Ford Puma (+53%).
Previous month: Hungary April 2024: Suzuki, Nissan highlight market up 10.4%
One year ago: Hungary May 2023: Volkswagen takes charge in disappointing market (-11.2%)
Full May 2024 Top 20 brands and YTD Top 75 models below.
Hungary May 2024 – brands:
| Pos | Brand | May-24 | % | /23 | 2024 | % | /23 | Pos | FY23 |
| 1 | Toyota | 1,325 | 13.9% | + 47.9% | 6,448 | 12.5% | + 2.2% | 2 | 1 |
| 2 | Volkswagen | 889 | 9.3% | – 16.8% | 3,729 | 7.2% | – 8.1% | 4 | 4 |
| 3 | Suzuki | 869 | 9.1% | + 6.0% | 7,446 | 14.4% | + 96.2% | 1 | 2 |
| 4 | Skoda | 785 | 8.2% | – 25.6% | 4,642 | 9.0% | + 8.2% | 3 | 3 |
| 5 | Kia | 482 | 5.1% | – 3.6% | 2,547 | 4.9% | – 17.3% | 6 | 5 |
| 6 | BMW | 464 | 4.9% | – 5.3% | 2,315 | 4.5% | + 4.1% | 8 | 7 |
| 7 | Mercedes | 451 | 4.7% | – 6.0% | 2,007 | 3.9% | + 1.6% | 10 | 8 |
| 8 | Ford | 447 | 4.7% | + 4.7% | 2,092 | 4.1% | – 39.0% | 9 | 6 |
| 9 | Hyundai | 444 | 4.7% | + 45.6% | 2,457 | 4.8% | + 46.6% | 7 | 12 |
| 10 | Dacia | 394 | 4.1% | + 3.7% | 1,770 | 3.4% | – 22.8% | 11 | 9 |
| 11 | Renault | 389 | 4.1% | + 164.6% | 1,353 | 2.6% | + 39.9% | 14 | 15 |
| 12 | Volvo | 301 | 3.2% | + 49.0% | 1,505 | 2.9% | + 33.2% | 13 | 13 |
| 13 | Opel | 284 | 3.0% | + 3.3% | 1,580 | 3.1% | – 6.2% | 12 | 10 |
| 14 | Audi | 266 | 2.8% | – 26.7% | 1,321 | 2.6% | – 19.0% | 15 | 11 |
| 15 | SsangYong | 214 | 2.2% | + 68.5% | 770 | 1.5% | – 7.5% | 18 | 16 |
| 16 | MG | 197 | 2.1% | + 42.8% | 789 | 1.5% | + 38.9% | 17 | 20 |
| 17 | Nissan | 170 | 1.8% | + 129.7% | 2,607 | 5.1% | + 327.4% | 5 | 14 |
| 18 | Tesla | 159 | 1.7% | + 62.2% | 1,083 | 2.1% | + 69.7% | 16 | 21 |
| 19 | BYD | 127 | 1.3% | n/a | n/a | n/a | n/a | n/a | n/a |
| 20 | Mazda | 110 | 1.2% | – 20.3% | 631 | 1.2% | – 22.3% | 20 | 19 |
| n/a | Peugeot | 81 | 0.8% | – 54.2% | 732 | 1.4% | + 12.4% | 19 | 18 |
Hungary January-May 2024 – models:
| Pos | Model | Jan-May 2024 | % | /23 | FY23 |
| 1 | Suzuki Vitara | 3,776 | 7.3% | + 168.2% | 3 |
| 2 | Skoda Octavia | 2,867 | 5.6% | + 31.5% | 2 |
| 3 | Suzuki S-Cross | 2,738 | 5.3% | + 45.9% | 1 |
| 4 | Nissan Qashqai | 1,457 | 2.8% | + 277.5% | 20 |
| 5 | Toyota Corolla | 1,441 | 2.8% | + 20.2% | 4 |
| 6 | Toyota Hilux | 1,379 | 2.7% | + 57.6% | 8 |
| 7 | Dacia Duster | 1,349 | 2.6% | + 11.5% | 6 |
| 8 | Kia Ceed | 1,296 | 2.5% | – 17.8% | 5 |
| 9 | Toyota C-HR | 1,082 | 2.1% | – 0.4% | 9 |
| 10 | Ford Transit Custom | 1,080 | 2.1% | + 225.3% | 21 |
| 11 | VW Golf | 1,001 | 1.9% | + 91.4% | 16 |
| 12 | Toyota Yaris Cross | 913 | 1.8% | – 17.3% | 7 |
| 13 | Renault Master | 826 | 1.6% | + 2.0% | 13 |
| 14 | Hyundai Tucson | 775 | 1.5% | + 25.8% | 24 |
| 15 | Toyota RAV4 | 741 | 1.4% | + 14.5% | 14 |
| 16 | Ford Ranger | 734 | 1.4% | + 33.5% | 11 |
| 17 | Suzuki Swift | 729 | 1.4% | + 101.9% | 37 |
| 18 | Tesla Model Y | 714 | 1.4% | + 59.7% | 42 |
| 19 | Ford Puma | 687 | 1.3% | + 53.0% | 34 |
| 20 | Kia Sportage | 639 | 1.2% | + 0.3% | 17 |
| 21 | Toyota Corolla Cross | 620 | 1.2% | + 42.2% | 28 |
| 22 | Hyundai i30 | 615 | 1.2% | + 25.5% | 46 |
| 23 | Toyota Yaris | 603 | 1.2% | – 37.7% | 12 |
| 24 | MG ZS | 585 | 1.1% | + 49.6% | 30 |
| 25 | VW Passat | 577 | 1.1% | + 13.6% | 26 |
| 26 | Volvo XC60 | 564 | 1.1% | + 56.2% | 41 |
| 27 | Ford Transit | 557 | 1.1% | – 13.6% | 15 |
| 28 | Nissan X-Trail | 531 | 1.0% | n/a | 67 |
| 29 | Ford Kuga | 523 | 1.0% | + 19.4% | 31 |
| 30 | Skoda Kodiaq | 483 | 0.9% | – 6.8% | 22 |
| 31 | Ssangyong Korando | 474 | 0.9% | – 20.3% | 19 |
| 32 | Hyundai i20 | 472 | 0.9% | + 91.1% | 71 |
| 33 | Opel Crossland | 456 | 0.9% | + 12.6% | 43 |
| 34 | VW Tiguan | 451 | 0.9% | + 50.8% | 47 |
| 35 | Mercedes Sprinter | 429 | 0.8% | – 2.1% | 38 |
| 36 | VW Arteon | 424 | 0.8% | + 21.5% | 44 |
| 37 | Audi A3 | 420 | 0.8% | + 43.3% | 40 |
| 38 | Opel Corsa | 401 | 0.8% | – 14.7% | 23 |
| 39 | Toyota Aygo X | 398 | 0.8% | + 46.3% | 50 |
| 40 | Skoda Superb | 388 | 0.8% | + 4.3% | 33 |
| 41 | Ford Tourneo Custom | 388 | 0.8% | – 70.1% | 10 |
| 42 | Nissan Leaf | 375 | 0.7% | n/a | n/a |
| 43 | Renault Captur | 367 | 0.7% | + 141.4% | 100 |
| 44 | Opel Astra | 363 | 0.7% | + 63.5% | 69 |
| 45 | Fiat Ducato | 357 | 0.7% | – 42.1% | 25 |
| 46 | Tesla Model 3 | 345 | 0.7% | + 115.6% | 84 |
| 47 | Volvo XC40 | 344 | 0.7% | + 4.2% | 35 |
| 48 | VW Crafter | 338 | 0.7% | – 9.1% | 45 |
| 49 | Renault Clio | 337 | 0.7% | + 74.6% | 68 |
| 50 | VW T-Roc | 334 | 0.6% | – 32.7% | 27 |
| 51 | Citroen Jumper | 328 | 0.6% | + 158.3% | n/a |
| 52 | Opel Movano | 323 | 0.6% | + 63.1% | 58 |
| 53 | Toyota Proace City | 320 | 0.6% | + 38.5% | 53 |
| 54 | BMW X5 | 316 | 0.6% | + 19.7% | 52 |
| 55 | Fiat 500 | 301 | 0.6% | – 69.1% | 18 |
| 56 | Hyundai Kona | 299 | 0.6% | + 124.8% | 92 |
| 57 | Skoda Scala | 295 | 0.6% | – 31.6% | 29 |
| 58 | BMW 3 Series | 294 | 0.6% | + 10.1% | 56 |
| 59 | Opel Mokka | 283 | 0.5% | – 36.5% | 36 |
| 60 | Mercedes GLC | 269 | 0.5% | – 18.5% | 57 |
| 61 | Ford Focus | 256 | 0.5% | – 37.7% | 48 |
| 62 | Peugeot Boxer | 256 | 0.5% | + 74.1% | 86 |
| 63 | Renault Express Van | 249 | 0.5% | – 38.4% | 51 |
| 64 | Lexus NX | 248 | 0.5% | – 10.5% | 61 |
| 65 | Dacia Sandero | 245 | 0.5% | – 2.0% | 60 |
| 66 | Opel Combo | 243 | 0.5% | + 73.6% | 70 |
| 67 | Volvo EX30 | 236 | 0.5% | new | – |
| 68 | Peugeot 2008 | 235 | 0.5% | + 42.4% | 62 |
| 69 | Skoda Karoq | 233 | 0.5% | – 14.3% | 49 |
| 70 | Peugeot 3008 | 222 | 0.4% | n/a | n/a |
| 71 | Suzuki Jimny | 218 | 0.4% | + 109.6% | 82 |
| 72 | Renault Austral | 208 | 0.4% | n/a | 157 |
| 73 | Nissan Juke | 205 | 0.4% | n/a | 72 |
| 74 | Toyota Camry | 200 | 0.4% | + 27.4% | 65 |
| 75 | Renault Trafic | 192 | 0.4% | + 12.3% | 104 |
| 76 | Toyota Proace | 192 | 0.4% | n/a | 144 |
Source: Datahouse, many thanks to Csaba for the tip.
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