The Toyota Land Cruiser ranks #9 in Japan in July. Next gen 250 Series pictured.
The Japanese new light vehicle market returns to growth in July and for the first time this year at +6.9% year-on-year to 405,174 units. The year-to-date volume remains battered at -10.5% to 2,532,664. Toyota (+0.1%) is stable with a strong 32.6% share vs. 30.4% so far this year. Honda (+25.5%) shoots up to repeat at #2 vs. #3 year-to-date and #4 over the Full Year 2023. Suzuki (+8.1%) is only 586 units below, distancing Nissan (+3%). Daihatsu (+31.4%) has recovered from its production stop earlier in the year and now fulfils its backorders. Subaru (+23.5%), Mitsubishi (+20.7%) and Isuzu (+14.8%) also impress whereas Mazda (-24.2%) and Lexus (-10.6%) disappoint. Mercedes (+10.2%) is the most popular foreign carmaker at #11.
Looking at the regular car ranking, the Toyota Corolla/Cross (+14.3%) remains in the lead above the Toyota Yaris/Cross (-38.4%) in freefall. The Toyota Sienta (-8.4%) holds onto the third step of the podium ahead of a surging Toyota Roomy (+125.6%). The Nissan Note (+7.7%) is down one spot on last month to complete the Top 5. The Honda Freed (+39.7%) and Toyota Alphard (+166%) both post splendid gains as does the Toyota Land Cruiser (+29.9%) which enters the Top 10 for what is believed to be the first time in the nameplate’s history – a pretty big milestone.
As for kei cars, the Honda N-BOX (-7.9%) stays on top above the Suzuki Spacia (+33.3%), Daihatsu Tanto (+22.6%) and Suzuki Hustler (+22.6%) reproducing the June Top 4. The Nissan Roox (+84%) lodges a fantastic uptick at #5 as does the Daihatsu Taft (+176.8%) at #9, up four spots on last month.
Previous month: Japan June 2024: Toyota (-14.6%), Honda (+37%) on top
One year ago: Japan July 2023: Market up 8.5%, Toyota monopolises Top 6 of regular car ranking
Full July 2024 Top 49 All brands, Top 50 regular cars and Top 35 All kei cars below.
Japan July 2024 – brands:
| Pos | Brand | Jul-24 | % | /23 | Jun | 2024 | % | /23 | Pos | FY23 |
| 1 | Toyota | 132,151 | 32.6% | + 0.1% | 1 | 768,720 | 30.4% | – 19.8% | 1 | 1 |
| 2 | Honda | 59,784 | 14.8% | + 25.5% | 2 | 401,565 | 15.9% | + 21.8% | 3 | 4 |
| 3 | Suzuki | 59,198 | 14.6% | + 8.1% | 3 | 434,488 | 17.2% | + 13.1% | 2 | 2 |
| 4 | Nissan | 42,725 | 10.5% | + 3.0% | 4 | 288,630 | 11.4% | – 1.2% | 4 | 5 |
| 5 | Daihatsu | 42,046 | 10.4% | + 31.4% | 5 | 162,780 | 6.4% | – 52.7% | 5 | 3 |
| 6 | Mazda | 11,438 | 2.8% | – 24.2% | 6 | 80,099 | 3.2% | – 30.3% | 6 | 6 |
| 7 | Subaru | 10,052 | 2.5% | + 23.5% | 7 | 59,061 | 2.3% | + 1.1% | 8 | 7 |
| 8 | Mitsubishi | 9,643 | 2.4% | + 20.7% | 8 | 67,459 | 2.7% | + 17.7% | 7 | 8 |
| 9 | Lexus | 8,176 | 2.0% | – 10.6% | 9 | 53,822 | 2.1% | – 10.9% | 9 | 9 |
| 10 | Isuzu | 6,118 | 1.5% | + 14.8% | 10 | 36,261 | 1.4% | – 4.7% | 10 | 10 |
| 11 | Mercedes | 4,084 | 1.0% | + 10.2% | 11 | 29,776 | 1.2% | + 1.6% | 11 | 11 |
| 12 | Hino | 3,678 | 0.9% | + 10.6% | 13 | 24,202 | 1.0% | + 2.4% | 12 | 12 |
| 13 | Mitsubishi Fuso | 2,826 | 0.7% | – 10.4% | 14 | 19,771 | 0.8% | – 5.5% | 13 | 13 |
| 14 | BMW | 2,672 | 0.7% | + 19.1% | 12 | 18,774 | 0.7% | – 0.9% | 14 | 14 |
| 15 | Mini | 1,386 | 0.3% | + 10.7% | 22 | 7,907 | 0.3% | – 22.0% | 17 | 17 |
| 16 | Audi | 1,343 | 0.3% | – 17.7% | 16 | 13,474 | 0.5% | – 2.5% | 16 | 16 |
| 17 | Volkswagen | 1,240 | 0.3% | – 65.3% | 15 | 14,710 | 0.6% | – 9.3% | 15 | 15 |
| 18 | Volvo | 927 | 0.2% | – 6.6% | 17 | 7,558 | 0.3% | – 15.8% | 18 | 18 |
| 19 | UD Trucks | 918 | 0.2% | + 17.5% | 20 | 5,361 | 0.2% | – 9.6% | 21 | 20 |
| 20 | Porsche | 752 | 0.2% | + 27.2% | 19 | 5,428 | 0.2% | + 11.5% | 19 | 23 |
| 21 | Jeep | 708 | 0.2% | – 15.7% | 18 | 5,413 | 0.2% | – 22.7% | 20 | 19 |
| 22 | Fiat | 411 | 0.1% | + 20.5% | 23 | 2,610 | 0.1% | – 4.0% | 25 | 26 |
| 23 | Land Rover | 398 | 0.1% | – 25.6% | 21 | 4,658 | 0.2% | – 6.4% | 22 | 21 |
| 24 | Peugeot | 346 | 0.1% | – 35.7% | 24 | 3,107 | 0.1% | – 37.8% | 24 | 22 |
| 25 | Renault | 308 | 0.1% | – 36.8% | 25 | 3,337 | 0.1% | – 25.7% | 23 | 24 |
| 26 | Abarth | 221 | 0.1% | + 106.5% | 27 | 1,078 | 0.0% | + 32.3% | 28 | 30 |
| 27 | Citroen | 216 | 0.1% | – 30.3% | 26 | 1,736 | 0.1% | – 48.5% | 26 | 25 |
| 28 | BYD | 207 | 0.1% | + 165.4% | 28 | 1,291 | 0.1% | + 97.1% | 27 | 29 |
| 29 | Ferrari | 175 | 0.0% | + 34.6% | 30 | 892 | 0.0% | + 9.6% | 29 | 31 |
| 30 | Lamborghini | 85 | 0.0% | + 165.6% | 34 | 449 | 0.0% | + 47.7% | 32 | 36 |
| 31 | Maserati | 83 | 0.0% | – 31.4% | 29 | 742 | 0.0% | – 5.8% | 30 | 27 |
| 32 | Alfa Romeo | 55 | 0.0% | – 45.5% | 31 | 620 | 0.0% | – 41.2% | 31 | 28 |
| 33 | Aston Martin | 55 | 0.0% | + 66.7% | 35 | 314 | 0.0% | + 15.9% | 37 | 39 |
| 34 | Hyundai | 45 | 0.0% | + 200.0% | 42 | 388 | 0.0% | + 59.0% | 33 | 38 |
| 35 | Scania | 43 | 0.0% | + 48.3% | 39 | 262 | 0.0% | + 26.6% | 39 | 40 |
| 36 | Rolls-Royce | 43 | 0.0% | + 152.9% | 45 | 215 | 0.0% | + 68.0% | 42 | 43 |
| 37 | Chevrolet | 40 | 0.0% | – 31.0% | 36 | 374 | 0.0% | – 19.7% | 35 | 33 |
| 38 | Bentley | 38 | 0.0% | – 29.6% | 32 | 335 | 0.0% | – 1.8% | 36 | 34 |
| 39 | McLaren | 31 | 0.0% | + 158.3% | 41 | 148 | 0.0% | + 42.3% | 44 | 46 |
| 40 | Lotus | 27 | 0.0% | + 237.5% | 43 | 170 | 0.0% | + 750.0% | 43 | 45 |
| 41 | Jaguar | 26 | 0.0% | – 35.0% | 33 | 387 | 0.0% | – 8.9% | 34 | 35 |
| 42 | DS | 26 | 0.0% | – 50.0% | 37 | 291 | 0.0% | – 53.8% | 38 | 32 |
| 43 | Cadillac | 21 | 0.0% | – 22.2% | 38 | 259 | 0.0% | – 26.4% | 40 | 37 |
| 44 | Alpina | 21 | 0.0% | + 16.7% | 40 | 245 | 0.0% | + 40.8% | 41 | 41 |
| 45 | Ford | 20 | 0.0% | – 23.1% | 44 | 120 | 0.0% | – 35.5% | 45 | 42 |
| 46 | Dodge | 13 | 0.0% | – 23.5% | 46 | 70 | 0.0% | – 49.6% | 46 | 44 |
| 47 | GMC | 3 | 0.0% | – 25.0% | 48 | 13 | 0.0% | – 18.8% | 47 | 47 |
| 48 | Morgan | 1 | 0.0% | + 0.0% | 47 | 10 | 0.0% | – 47.4% | 48 | 48 |
| 49 | MG | 1 | 0.0% | + 0.0% | – | 2 | 0.0% | – 66.7% | 54 | 50 |
| – | Others | 350 | 0.1% | + 109.6% | – | 3,224 | 0.1% | + 9.8% | – | – |
Japan July 2024 – regular cars:
| Pos | Model | Jul-24 | /23 | Jun | 2024 | /23 | Pos | FY23 |
| 1 | Toyota Corolla/Cross | 14,622 | + 14.3% | 1 | 99,823 | + 4.9% | 1 | 2 |
| 2 | Toyota Yaris/Cross | 11,617 | – 38.4% | 2 | 93,332 | – 19.7% | 2 | 1 |
| 3 | Toyota Sienta | 11,441 | – 8.4% | 3 | 67,090 | – 16.0% | 3 | 3 |
| 4 | Toyota Roomy | 10,003 | + 125.6% | 5 | 29,259 | – 41.8% | 18 | 5 |
| 5 | Nissan Note | 9,000 | + 7.7% | 4 | 61,857 | – 6.9% | 4 | 4 |
| 6 | Honda Freed | 8,442 | + 39.7% | 6 | 46,871 | – 5.4% | 7 | 10 |
| 7 | Toyota Alphard | 8,234 | + 166.0% | 7 | 45,619 | + 65.0% | 8 | 17 |
| 8 | Nissan Serena | 7,607 | – 5.7% | 10 | 47,776 | + 12.3% | 6 | 11 |
| 9 | Toyota Land Cruiser W | 7,299 | + 29.9% | 12 | 24,018 | – 34.7% | 20 | 16 |
| 10 | Toyota Noah | 7,052 | – 27.6% | 11 | 42,157 | – 30.0% | 10 | 7 |
| 11 | Toyota Prius | 7,046 | – 23.5% | 29 | 43,836 | – 24.5% | 9 | 6 |
| 12 | Toyota Voxy | 6,831 | – 21.1% | 9 | 41,625 | – 27.4% | 11 | 8 |
| 13 | Toyota Aqua | 6,298 | – 4.2% | 15 | 34,099 | – 35.7% | 16 | 9 |
| 14 | Toyota Harrier | 6,248 | + 6.8% | 13 | 41,542 | – 16.7% | 12 | 12 |
| 15 | Honda Vezel | 6,107 | + 47.8% | 8 | 50,271 | + 86.9% | 5 | 14 |
| 16 | Honda Fit | 6,049 | + 11.4% | 16 | 38,813 | + 9.7% | 14 | 15 |
| 17 | Toyota Crown | 4,897 | + 53.0% | 17 | 36,959 | + 39.5% | 15 | 20 |
| 18 | Honda ZR-V | 4,664 | + 97.3% | 19 | 27,997 | + 351.2% | 19 | n/a |
| 19 | Suzuki Solio | 4,628 | + 35.2% | 18 | 33,536 | + 10.6% | 17 | 18 |
| 20 | Honda StepWGN | 4,416 | – 3.2% | 14 | 39,348 | + 91.6% | 13 | 19 |
| 21 | Toyota RAV4 | 3,526 | + 6.0% | 21 | 19,758 | – 33.3% | 24 | 21 |
| 22 | Honda WR-V | 3,499 | new | 20 | 14,081 | new | 29 | – |
| 23 | Subaru Impreza | 3,451 | + 72.1% | 23 | 18,100 | + 14.2% | 25 | 22 |
| 24 | Toyota Vellfire | 3,137 | + 94.0% | 22 | 20,326 | #VALUE! | 23 | n/a |
| 25 | Suzuki Swift | 2,908 | + 23.6% | 24 | 21,319 | + 30.6% | 22 | 25 |
| 26 | Toyota Raize | 2,848 | – 28.4% | 25 | 16,967 | – 54.5% | 26 | 13 |
| 27 | Nissan X-Trail | 2,708 | – 1.8% | 26 | 21,329 | + 24.8% | 21 | 24 |
| 28 | Lexus LBX | 2,198 | new | 27 | 13,034 | new | 30 | n/a |
| 29 | Subaru Forester | 2,190 | – 21.7% | 34 | 11,555 | – 10.5% | 32 | 30 |
| 30 | Suzuki Jimny Wagon | 2,000 | – 16.7% | 28 | 15,701 | – 1.4% | 27 | 26 |
| 31 | Subaru Levorg | 1,866 | + 47.6% | 30 | 15,603 | + 78.9% | 28 | 36 |
| 32 | Mazda CX-5 | 1,827 | – 15.3% | 33 | 10,573 | – 32.5% | 34 | 28 |
| 33 | Lexus NX350H | 1,583 | – 36.5% | 37 | 8,443 | – 56.5% | 37 | 23 |
| 34 | Mazda CX-30 | 1,503 | + 8.6% | 42 | 8,009 | – 31.1% | 38 | 32 |
| 35 | Mitsubishi Delica D5 | 1,495 | + 17.3% | 31 | 10,646 | – 0.8% | 33 | 33 |
| 36 | Mazda2 | 1,490 | – 18.0% | 32 | 11,906 | – 9.0% | 31 | 31 |
| 37 | Nissan Kicks | 1,479 | – 5.8% | 35 | 9,664 | + 16.4% | 35 | 35 |
| 38 | Toyota 86 | 1,316 | + 54.1% | 38 | 5,317 | – 24.0% | 44 | 46 |
| 39 | Honda Civic | 1,176 | + 19.8% | 36 | 9,150 | + 22.8% | 36 | 41 |
| 40 | Honda Odyssey | 1,166 | n/a | 39 | 7,420 | + 470.3% | 40 | n/a |
| 41 | Mazda MX-5 (Roadster) | 1,068 | + 98.9% | n/a | 6,021 | n/a | 42 | n/a |
| 42 | Mazda3 | 935 | – 36.7% | 41 | 6,889 | – 26.7% | 41 | 38 |
| 43 | Suzuki Xbee | 898 | – 0.4% | 40 | 7,549 | – 0.3% | 39 | 40 |
| 44 | Mitsubishi Outlander | 897 | – 8.8% | n/a | n/a | n/a | n/a | 39 |
| 45 | Toyota Hiace W | 856 | – 14.7% | 43 | 5,526 | – 16.3% | 43 | 42 |
| 46 | Mitsubishi Eclipse Cross | 790 | + 12.9% | n/a | 4,387 | – 20.4% | 46 | 50 |
| 47 | Daihatsu Rocky | 710 | + 62.5% | 46 | n/a | n/a | n/a | 37 |
| 48 | Daihatsu Thor | 678 | + 56.6% | 45 | n/a | n/a | n/a | 43 |
| 49 | Mazda CX-3 | 607 | – 18.3% | n/a | 4,941 | n/a | 45 | n/a |
| 50 | Lexus LM500H | 594 | new | 48 | n/a | new | n/a | n/a |
Japan July 2024 – kei cars:
| Pos | Model | Jul-24 | /23 | Jun | 2024 | /23 | Pos | FY23 |
| 1 | Honda N-BOX | 16,500 | – 7.9% | 1 | 117,180 | – 10.0% | 1 | 1 |
| 2 | Suzuki Spacia | 13,073 | + 33.3% | 2 | 97,441 | + 39.4% | 2 | 3 |
| 3 | Daihatsu Tanto | 12,576 | + 22.6% | 3 | 40,343 | – 55.3% | 7 | 2 |
| 4 | Suzuki Hustler | 7,501 | – 8.4% | 4 | 56,480 | + 33.4% | 3 | 5 |
| 5 | Nissan Roox | 7,419 | + 84.0% | 7 | 43,039 | + 2.6% | 5 | 7 |
| 6 | Suzuki WagonR | 7,083 | + 16.8% | 5 | 49,498 | + 12.3% | 4 | 6 |
| 7 | Suzuki Alto | 5,535 | + 0.3% | 6 | 42,291 | + 0.2% | 6 | 8 |
| 8 | Daihatsu Move | 5,083 | – 25.2% | 11 | 14,167 | – 79.4% | 14 | 4 |
| 9 | Daihatsu Taft | 4,644 | + 176.8% | 13 | 13,468 | – 55.0% | 15 | 10 |
| 10 | Mitsubishi Delica Mini/eK | 4,600 | + 40.2% | 10 | 35,890 | + 103.4% | 8 | 11 |
| 11 | Daihatsu Mira | 3,705 | – 13.9% | 9 | 22,262 | – 39.3% | 11 | 9 |
| 12 | Suzuki Jimny | 3,682 | + 7.2% | 12 | 24,098 | + 2.4% | 10 | 12 |
| 13 | Nissan Dayz | 3,555 | – 18.0% | 8 | 31,277 | + 37.8% | 9 | 13 |
| 14 | Honda N-WGN | 3,190 | + 41.7% | 14 | 20,062 | – 9.8% | 12 | 14 |
| 15 | Nissan Sakura | 2,169 | – 31.7% | 17 | 14,251 | – 37.4% | 13 | 15 |
| 16 | Suzuki Every Wagon | 2,008 | + 60.5% | 15 | 10,876 | – 5.3% | 16 | 17 |
| 17 | Honda N-ONE | 1,558 | – 5.2% | 16 | 10,664 | – 4.2% | 17 | 16 |
| 18 | Mazda Flair Wagon | 1,239 | + 27.5% | 18 | 9,294 | + 29.9% | 18 | 18 |
| 19 | Toyota Pixis | 680 | + 15.1% | 21 | 3,235 | – 52.5% | 21 | 19 |
| 20 | Mazda Flair Crossover | 528 | – 32.7% | 19 | 4,251 | + 20.2% | 19 | 22 |
| 21 | Daihatsu Copen | 457 | + 50.8% | 24 | 1,089 | – 64.2% | 26 | 26 |
| 22 | Subaru Chiffon | 419 | + 104.4% | 22 | 1,602 | – 35.5% | 24 | 25 |
| 23 | Nissan NV100 Clipper Rio | 418 | – 17.9% | 20 | 3,575 | + 11.5% | 20 | 23 |
| 24 | Mazda Carol | 387 | – 19.4% | 23 | 2,464 | – 18.6% | 22 | 24 |
| 25 | Subaru Pleo | 277 | + 97.9% | 26 | 1,054 | – 18.4% | 27 | 28 |
| 26 | Mazda Flair | 253 | – 28.5% | 25 | 2,075 | – 15.8% | 23 | 27 |
| 27 | Mitsubishi eK Cross EV | 179 | – 59.9% | 27 | 1,443 | – 73.7% | 25 | 21 |
| 28 | Mazda Scrum Wagon | 127 | + 29.6% | 28 | 727 | – 3.3% | 28 | 31 |
| 29 | Toyota Copen GR Sport | 115 | + 15.0% | 29 | 382 | – 59.4% | 29 | 30 |
| 30 | Mitsubishi Town Box | 42 | – 14.3% | 30 | 298 | – 3.9% | 30 | 32 |
| 31 | Toyota C+POD | 14 | – 39.1% | 31 | 208 | + 15.6% | 31 | 33 |
| 32 | Honda Vamos | 0 | n/a | 32 | 3 | n/a | 32 | – |
| 33 | Daihatsu Cast | 0 | – 100.0% | – | 2 | – 100.0% | 33 | 20 |
| 34 | Daihatsu Wake | 0 | n/a | 33 | 1 | – 66.7% | 34 | 35 |
| 35 | Honda S660 | 0 | #DIV/0! | – | 1 | – 75.0% | 35 | 34 |
Source: JADA, JMVA, JAIA
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