South Africa August 2024: Toyota Starlet Cross breaks into Top 10

The Toyota Starlet Cross aka Taisor ranks #8 in South Africa in August.

The South African new vehicle market edges down -4.9% year-on-year in August to 43,588. This means the year-to-date volume is now off -6.1% to 333,662. Exports continue to freefall at -34.3% year-on-year in August to 28,073 and -16.8% YTD to 211,035. Toyota (-12.9%) remains the most popular manufacturer in the country at 24.4% share just as the Volkswagen Group (-5.5%) also underperforms slightly at #2. Excellent month for Suzuki (+18.4%), Ford (+8.7%) and Hyundai (+3.2%). Chery (+8.5%) advances to #7 and is the only remaining Top 10 manufacturer in positive. Stellantis (+127.5%) impresses below.

The Toyota Hilux (-23.6%) stays atop the models charts but sees its share thaw to 5.8% vs. 6.4% year-to-date. The Ford Ranger resists at -2.3% and 5.3% share vs. 5% YTD, overtaking the VW Polo Vivo (-21%). The Isuzu D-Max (+0.1%) repeats at #4 ahead of the Toyota Corolla Cross (-23.5%), in difficulty. The Hyundai Grand i10 surges 60% and ranks #6, ahead of a struggling Suzuki Swift (-11.8%). Launched last month, the Toyota Starlet Cross already breaks into the Top 10 at #8 with 2.7% share. This is an Indian import known as the Toyota Taisor there, and a clone of the Suzuki Fronx which ranks #18 this month.

Previous month: South Africa July 2024: 2nd market lift in past year, Toyota Starlet Cross launches

One year ago: South Africa August 2023: Ford, Chery stand out in negative market

Full August 2024 Top 38 All manufacturers and Top 50 models below.

South Africa August 2024 – manufacturers:

Pos Manufacturer Aug-24 % /23 Jul 2024 % /23 Pos FY23
1 Toyota 10,656 24.4% – 12.9% 1 82,354 24.7% – 12.7% 1 1
2 Volkswagen Group 5,645 13.0% – 5.5% 2 43,108 12.9% – 1.5% 2 2
3 Suzuki 5,131 11.8% + 18.4% 3 38,027 11.4% + 16.1% 3 3
4 Ford 2,960 6.8% + 8.7% 4 21,300 6.4% + 5.5% 4 5
5 Hyundai 2,721 6.2% + 3.2% 5 19,239 5.8% – 10.7% 5 4
6 Isuzu 1,961 4.5% – 4.1% 6 15,654 4.7% – 1.5% 7 7
7 Chery 1,626 3.7% + 8.5% 8 13,058 3.9% + 20.1% 8 11
8 Nissan 1,621 3.7% – 31.8% 7 17,424 5.2% – 13.6% 6 6
9 GWM (incl. Haval) 1,608 3.7% – 11.6% 9 11,858 3.6% – 15.0% 9 9
10 Renault 1,367 3.1% – 21.9% 10 10,052 3.0% – 31.8% 10 8
11 Kia 1,290 3.0% – 16.8% 11 8,828 2.6% – 32.1% 11 10
12 Mahindra 1,011 2.3% + 6.3% 12 8,011 2.4% – 4.0% 13 13
13 BMW Group 956 2.2% + 2.8% 13 8,436 2.5% – 9.0% 12 12
14 Stellantis 603 1.4% + 127.5% 14 3,950 1.2% + 43.7% 15 16
15 Mercedes 504 1.2% – 21.5% 15 4,300 1.3% – 22.9% 14 14
16 Omoda and Jaecoo 468 1.1% new 16 890 0.3% new 29
17 FAW Trucks 431 1.0% + 6.2% 17 3,235 1.0% + 28.1% 16 17
18 Daimler Trucks 387 0.9% – 21.3% 18 2,762 0.8% – 17.9% 17 15
19 Scania 328 0.8% – 6.0% 19 2,112 0.6% – 1.5% 18 22
20 Mazda 232 0.5% – 15.0% 20 2,112 0.6% – 20.2% 19 18
21 UD Trucks 214 0.5% – 18.9% 22 1,506 0.5% – 5.5% 22 24
22 Honda 211 0.5% – 42.8% 23 1,953 0.6% – 12.5% 20 19
23 Jaguar Land Rover 203 0.5% – 29.5% 21 1,837 0.6% – 20.2% 21 20
24 Volvo Group 188 0.4% – 20.3% 24 1,461 0.4% – 20.5% 23 23
25 Mitsubishi 176 0.4% – 23.1% 28 1,402 0.4% – 36.6% 24 21
26 JAC 153 0.4% + 61.1% 26 1,177 0.4% + 63.9% 28 28
27 Man 135 0.3% – 26.2% 27 1,275 0.4% – 17.1% 25 25
28 Volvo Cars 130 0.3% – 6.5% 25 1,182 0.4% + 32.8% 27 27
29 Powerstar 115 0.3% + 71.6% 31 628 0.2% + 12.1% 32 30
30 BAIC 113 0.3% new 29 1,234 0.4% new 26  –
31 Porsche 87 0.2% – 46.3% 30 845 0.3% – 11.1% 30 26
32 Iveco 87 0.2% + 8.8% 36 401 0.1% – 35.3% 34 29
33 Proton 70 0.2% – 34.0% 32 690 0.2% + 236.6% 31 33
34 Tata 61 0.1% – 9.0% 34 444 0.1% – 15.7% 33 31
35 Sinotruk 55 0.1% + 96.4% 35 381 0.1% + 746.7% 36 36
36 Subaru 54 0.1% + 25.6% 33 392 0.1% – 18.3% 35 32
37 VECV South Africa 20 0.0% – 45.9% 38 90 0.0% – 57.7% 38 35
38 Babcock 10 0.0% – 72.2% 37 147 0.0% – 37.7% 37 34

South Africa August 2024 – models:

Pos Model Aug-24 % /23 Jul 2024 % /23 Pos FY23
1 Toyota Hilux 2,527 5.8% – 23.6% 1 21,313 6.4% – 15.1% 1 1
2 Ford Ranger 2,312 5.3% – 2.3% 3 16,782 5.0% + 3.7% 2 2
3 VW Polo Vivo 1,937 4.4% – 21.0% 2 16,264 4.9% + 11.7% 3 3
4 Isuzu D-Max 1,634 3.7% + 0.1% 4 12,724 3.8% – 3.4% 5 5
5 Toyota Corolla Cross 1,630 3.7% – 23.5% 5 13,531 4.1% – 6.9% 4 4
6 Hyundai Grand i10 1,328 3.0% + 60.0% 6 9,041 2.7% + 30.3% 8 11
7 Suzuki Swift 1,190 2.7% – 11.8% 11 10,888 3.3% – 4.1% 6 7
8 Toyota Starlet Cross 1,181 2.7% new 20 1,771 0.5% new 39  –
9 VW Polo 1,149 2.6% – 0.3% 8 7,998 2.4% + 3.5% 10 10
10 Chery Tiggo 4 Pro 1,072 2.5% + 32.5% 9 8,309 2.5% + 28.7% 9 13
11 Nissan Magnite 991 2.3% + 28.2% 10 6,743 2.0% + 23.5% 11 15
12 Haval Jolion 953 2.2% + 25.2% 12 5,379 1.6% – 15.7% 15 14
13 Suzuki Ertiga 892 2.0% + 90.6% 17 4,425 1.3% n/a 19 n/a
14 Toyota Starlet 842 1.9% – 38.6% 7 9,648 2.9% – 11.6% 7 8
15 Mahindra Scorpio Pik Up 780 1.8% + 11.3% 14 5,756 1.7% – 1.5% 14 16
16 Toyota Fortuner 760 1.7% + 24.4% 16 6,460 1.9% – 11.9% 12 12
17 Kia Sonet 750 1.7% + 6.8% 24 4,048 1.2% + 2.1% 20 19
18 Suzuki Fronx 724 1.7% + 139.7% 19 3,804 1.1% n/a 23 n/a
19 Toyota Urban Cruiser 669 1.5% + 27.9% 18 4,025 1.2% + 13.7% 21 24
20 Renault Kiger 620 1.4% – 13.6% 21 3,629 1.1% – 32.3% 24 17
21 Suzuki Baleno 604 1.4% + 48.4% 15 4,835 1.4% + 12.7% 17 21
22 VW Polo Sedan 551 1.3% + 201.1% 29 2,770 0.8% #VALUE! 29 n/a
23 Renault Kwid 512 1.2% – 25.1% 37 2,514 0.8% – 39.2% 35 20
24 Hyundai i20 484 1.1% + 206.3% 25 3,394 1.0% + 5.3% 25 26
25 Nissan Navara 468 1.1% – 2.7% 23 4,007 1.2% + 24.6% 22 30
26 Toyota Hiace 451 1.0% – 71.5% 22 5,326 1.6% – 53.8% 16 6
27 Toyota Vitz 432 1.0% – 7.5% 13 4,557 1.4% + 195.1% 18 28
28 Toyota Corolla Quest 413 0.9% + 0.0% 34 n/a n/a n/a n/a 22
29 VW Amarok 346 0.8% + 16.9% 31 2,682 0.8% n/a 32 n/a
30 Chery Tiggo 7 Pro 345 0.8% – 25.0% 30 2,877 0.9% n/a 27 n/a
31 Toyota Rumion 326 0.7% – 4.7% 32 2,745 0.8% + 4.1% 30 n/a
32 Haval H6 292 0.7% – 28.4% 36 2,794 0.8% – 19.1% 28 25
33 Omoda C5 290 0.7% new 45 n/a n/a new 42 n/a
34 Suzuki S-Presso 284 0.7% – 41.0% 27 2,613 0.8% – 22.3% 33 29
35 Suzuki Jimny 284 0.7% #DIV/0! 38 2,561 0.8% n/a 34 n/a
36 VW T-Cross 277 0.6% – 35.6% 33 3,336 1.0% – 34.8% 26 18
37 Hyundai Venue 264 0.6% – 66.6% 43 n/a n/a n/a n/a 27
38 Suzuki Grand Vitara 260 0.6% + 2.8% 44 2,220 0.7% n/a 37 n/a
39 Toyota Prado 248 0.6% n/a 42 n/a n/a n/a n/a n/a
40 Ford Territory 246 0.6% new 39 n/a n/a new n/a n/a
41 Toyota Land Cruiser 70 234 0.5% – 27.1% 35 n/a n/a n/a n/a n/a
42 Ford Everest 229 0.5% – 15.2% 41 2,085 0.6% n/a 38 n/a
43 Suzuki Dzire 217 0.5% n/a n/a n/a n/a n/a n/a n/a
44 Suzuki Ciaz 215 0.5% + 3.9% n/a n/a n/a n/a n/a n/a
45 Chery Tiggo 8 Pro 209 0.5% n/a 46 n/a n/a n/a n/a n/a
46 GWM P-Series 205 0.5% – 63.8% 40 2,502 0.7% – 24.0% 36 n/a
47 Renault Triber 197 0.5% – 23.6% 26 2,714 0.8% – 27.7% 31 23
48 Hyundai H100 Bakkie 194 0.4% – 22.4% 47 1,566 0.5% n/a 40 n/a
49 Jaecoo J7 178 0.4% new 48 n/a n/a new n/a n/a
50 Kia Picanto 174 0.4% – 34.6% 50 n/a n/a n/a n/a n/a

Source: NAAMSA

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